Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a product just to drive up the bottom line. They focused on one thing: making an ... Show More
Feb 26
Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning
Tarang Amin took the helm of e.l.f. Beauty at a pivotal moment and helped turn it from industry underdog to category disruptor, with a retail footprint spanning Sephora, Target, Dollar General, and H&M — while outperforming much of the beauty sector. Amin breaks down the unconven ... Show More
31m 8s
Feb 24
Unrivaled is rewriting the business of women’s basketball
Women's sports are continuing to thrive. Record-breaking WNBA viewership, a flood of new brand investment, and now Unrivaled: the women's basketball league built by players, for players. Commissioner Micky Lawler joins Rapid Response to pull back the curtain on what it really tak ... Show More
21 m
Mar 2018
Nike vs Adidas - The Defectors | 6
<p>The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for designers.” And it worked. For the first time in a long time, the Swoosh was outpe ... Show More
19m 20s
Dec 2019
Steve Madden: Steve Madden (2018)
Steve Madden fell in love with the shoe business in the 1970's, when he sold platform shoes at a neighborhood store in Long Island, New York; that was in high school. About 15 years later, he struck out on his own, designing and selling shoes with a high-end look at affordable pr ... Show More
53m 12s
Mar 2018
Nike vs Adidas - Rebound | 5
<p>Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The Amer ... Show More
24m 4s
Nov 2019
Nike vs Adidas - Nike Air | 4
Quand il rejoint Nike, chaque nouvel employé reçoit un exemplaire de la charte de l'entreprise. Premier point : "notre business, c'est le changement." Deuxième point : "Nous devons toujours être en position d'attaque". En appliquant ces principes, Nike est passé de 29 millions de ... Show More
27m 20s