Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a product just to drive up the bottom line. They focused on one thing: making an ... Show More
Oct 15
Rich Roll’s ‘crash course’ in entrepreneurship
Rich Roll’s popular podcast recently passed 1,000 episodes. He sat down with host Jeff Berman to discuss his growing podcast network, why he’s ignoring the algorithm, and his tumultuous path from addiction to wellness and endurance athletics. Subscribe to the Masters of Scale wee ... Show More
35m 35s
Aug 2024
TIP655: Hustle, Trust, and Cash Flow: Nike’s Genesis w/ Kyle Grieve
On today’s episode, Kyle Grieve discusses a wonderfully well-written autobiography, “Shoe Dog” by Phil Knight, the founder of Nike. He discusses the importance of identifying and pursuing true happiness while ensuring a stable income as a fallback, the value of hustle, the import ... Show More
55m 32s
Mar 2023
The Brain Behind Nike’s Brand with Nike’s Former CMO
<p>#23: I meet Greg Hoffman, the brains behind Nike’s marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you ... Show More
42m 15s