Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a product just to drive up the bottom line. They focused on one thing: making an ... Show More
Apr 14
LIV Golf’s gambit to rewrite global sports, with Scott O’Neil
Scott O'Neil has run NBA and NHL franchises. Now he's betting on a golf revolution. The LIV Golf CEO joins Rapid Response to reveal what it really takes to disrupt a legacy sport, the unique pressures of answering to Saudi Arabia’s sovereign wealth fund, and why golf may be the m ... Show More
31m 52s
Apr 9
Humanize AI before it dehumanizes us, with Dr. Rana el Kaliouby at SXSW
AI is moving fast. But are we really keeping humans at the center? In this special live Rapid Response, recorded on stage at South by Southwest, host Bob Safian sits down with AI scientist, founder of Affectiva, investor at Blue Tulip, and host of Pioneers of AI, Dr. Rana el Kali ... Show More
43m 19s
Mar 2018
Nike vs Adidas - The Defectors | 6
<p>The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for designers.” And it worked. For the first time in a long time, the Swoosh was outpe ... Show More
19m 20s
Dec 2019
Steve Madden: Steve Madden (2018)
Steve Madden fell in love with the shoe business in the 1970's, when he sold platform shoes at a neighborhood store in Long Island, New York; that was in high school. About 15 years later, he struck out on his own, designing and selling shoes with a high-end look at affordable pr ... Show More
53m 12s
Mar 2018
Nike vs Adidas - Rebound | 5
<p>Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The Amer ... Show More
24m 4s
Nov 2019
Nike vs Adidas - Nike Air | 4
Quand il rejoint Nike, chaque nouvel employé reçoit un exemplaire de la charte de l'entreprise. Premier point : "notre business, c'est le changement." Deuxième point : "Nous devons toujours être en position d'attaque". En appliquant ces principes, Nike est passé de 29 millions de ... Show More
27m 20s