In 2018, Sharon Chuter left her job at a legacy beauty brand to start UOMA Beauty, a cosmetics company that caters to a wide variety of skin tones. She recently launched a social media campaign called Pull Up or Shut Up, which asks beauty brands to publicize statistics on the diversity of their workforce. These conversations are excerpts from our How I Built ... Show More
Feb 2021
Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7
<p>As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, social ... Show More
23m 36s
Jan 2020
TikTok Self-Service Ads: What Marketers Need to Know
On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://a ... Show More
47m 57s
Sep 2023
Sheena Zadeh-Daly, Founder of Kosas: Beginning Stages of a Brand, Creating Brand Association, Importance of Consumer Feedback & More
<p>On today’s episode I am speaking with the founder of Kosas Cosmetics, Sheena Zadeh-Daly. From launching just lip sticks to now selling an entire product line in major retail stores such as Sephora, Nordstrom, & more – Sheena talks about the beginning stages of Kosas, the m ... Show More
48m 3s
Oct 2023
Huda Kattan on Turning Virality into a Business: Social Media, Her Daily Routines, and Her Advice on Creating a Personal Brand
Huda Kattan, makeup artist and founder of Huda Beauty, shares her journey to becoming an entrepreneur and how she built her confidence as a brand founder. Discover the secrets of how Huda transformed her followers into a thriving enterprise and why, in her view, the quality of tr ... Show More
43m 34s
Sep 2023
259. How Poppi Disrupted The Soda Industry: A Conversation with Stevie Clements and Allison Ellsworth
In today's episode, Suneera shares her conversation with Stevie Clements, Chief Marketing Officer at CAVU Consumer Partners, and Allison Ellsworth,Co-founder and Chief Brand Officer of Poppi We dive deep into their journey of building a successful brand and disrupting the soda in ... Show More
44m 35s
Feb 2024
Dianna Cohen: Crown Affair Founder and CEO
<p>Crown Affair is a haircare brand that empowers people to create ritual out of their hair routine. Launched in 2020 with four products (a towel, a brush, an oil, and a comb), Crown Affair has since grown to include a range of hair products and tools; has become one of the buzzi ... Show More
57m 22s
Nov 2021
Bringing Big Beauty Savvy to Her Own Brand with Courtney Baber, Co-founder of The Route Beauty
<p>Through time, some of the strongest relationships have led to the biggest successes. Cory and Shawn from Boy Meets World were a dynamic duo, Turk and JD from the television show Scrubs are the traditional sitcom-bromance most friends envy. But what happens when friends become ... Show More
38m 16s