Above any product or service, people usually value customer experience the most. Even with great offers, they will probably look for better prospects if their questions or concerns are not entertained. With that in mind, entrepreneurs look into two areas for better customer retention: the intake process and referrals. Larry Weinstein, CPA sits down with Maddy Martin, the Head of Growth and Education at Smith.ai. Together, they talk about closing the feedback loop and considering your chosen demographic during the intake process, and why it is important to publicize your referrals to grow your connections. Maddy also explains the integrated communication services they provide at Smith.ai, particularly for solo businesses and law firms.
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