With so many lawyers out there these days, it is pretty hard to build your authority and gain the trust of potential clients. However, Justin Stivers found a way to make his practice different and more respected than others: by providing marketing resources containing valuable information. Justin sits down with Larry Weinstein, CPA to share how he further built his name in the legal scene not only by focusing on probate and estate planning, but also by offering PDFs and books about his specialization that he wrote himself. He also talks about the informational videos he regularly publishes on his website, which underlines one key aspect in marketing: being visible, relevant, and consistent will most likely take the prize.
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