Are you tired of working for an agency? Do you feel like you could do things better yourself? Are you ready to start your own digital agency but afraid of the unknowns? You can spend all your time worrying about the uncertainty or you can get busy turning your dreams into reality.
In today's episode, we'll cover:
Today I sat down for a fun talk with George Ippolito, President, and Creative Director of IMA, a B2B digital agency. Unlike many agency owners, George didn't become an accident agency owner, he walked away from his job as an employee and made the conscious decision to branch out on his own. He's here to talk about why he made the jump and what he's learned along the way.
Whether you fell into the agency world or have over 20 years in the business like Greg, starting out can be a challenge. Unless you have an established client base, it can feel like a mad scramble to bring in enough clients to be profitable. For Greg, things were even more challenging because he had a Non-Disclosure Agreement that prevented him from recruiting potential clients. So how do you make sure you get off to a good start?
Let's be honest, clients are everything. You need clients to have a successful agency. But how do you find these clients if you don't already have established connections?
The short answer is no. It may be tempting to try to start an agency on the side while working your full-time job. The logic here is, you always have a steady income stream while you try to make it on your own. While this might work for some people, 99% of the time it's a bad idea.
You can't run a business part-time. Your growing marketing agency needs your focus, your ideas, and your time. If you are working two jobs at once, they will both suffer. And then there's you. You'll quickly discover you have no time to just "shut it off." You have to get in the mindset that even a full-time job does not provide job security. It may feel safer to keep your job, but sometimes, the risk is worth the reward.
Starting an agency is an exciting time, but it comes with a very steep learning curve. The more you prepare and the bigger buffer you give yourself, the happier you'll wind up in the long run.