Aug 2024
33m 53s
Sustainably scaling your business isn’t a solo act. It takes a team to pull it off.
Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technological or administrative side of things. But are you still holding out on hiring a team to help you work directly with clients to deliver your offer? That’s the last place we as entrepreneurs tend to hire to help us, but it’s necessary if you want a sustainable business.
Building a team for a sustainable business ultimately boils down to one thing. And in today’s installment of our customer experience series, I’ve invited my Director of Operations (and right-hand woman) Amber Kinney onto the show to help me cover it.
Amber and I have worked together for over a decade. And she’s the owner and CEO of her own marketing agency where she works with lots of entrepreneurs behind the scenes. So she knows the dos and don’ts of working with (and within) a business team.
In this episode of the Promote Yourself to CEO podcast, you’ll learn about all the layers that go into hiring people to join your business and how to do it in a way that works for you, your team members, and your clients. We’ll teach you about transfer of trust and why it works so well to set your business up for success.
On this episode of Promote Yourself to CEO:
6:49 - Why can scaling your team be one of the biggest challenges you face? Here’s the most likely place where you might stumble when hiring help.
12:24 - There’s a necessary shift you need to make to get to the point where clients comfortably deal with your team members.
16:40 - How can you start transferring your clients’ trust from working with you exclusively to working with your team directly?
20:08 - Amber reveals how to approach bringing on someone new onto your team who you don’t have a previous track record with.
23:26 - What if you have no plans or desires to hire anyone (at least right now)? You’ll still want to do this to set yourself up for success.
28:14 - I reveal a red flag that’s a sign of more than just bad hiring practices to your clients.
Amber Kinney’s agency, The AK Collective
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🎤 That's for listening! I'll see you next week!