It’s easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that’s right for your brand?
This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won’t want to miss.
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Full Episode Details
It should go without saying. Social media is all about the people, and yet if your social media strategy is caught up in trying to go viral or become the next Wendy’s, you might not get the results you hope for.
In this episode, we spoke with Mariya Spektor, who is the Director of Content for Social Media at Social Chain. We chat about the importance of building a community and how there’s often a disconnect for brands who are going about social the wrong way.
For Mariya, she sees a lot of brands practicing “savage social” (think Wendy’s and Ryanair) when it doesn’t match their brand tone. Instead, Mariya shares some tips on building a strategy that puts people first.
We also discuss different platforms and whether Threads is the next Twitter rival, how some brands are monetizing TikTok content, and why there’s a compromise to be made between speed and creativity.
In This Episode:
00:00 - Introduction
03:36 – Why community is so important in social media
06:30 – Why some brands face a community disconnect
08:32 – Which brands get “savage social” right
15:31 – How brands can set themselves up for success
20:44 – Mariya’s experiences of TikTok shopping
26:00 – Predictions on the future of Threads
30:20 – The challenge of keeping up with different social media platforms
32:16 – Speed vs. creativity – which matters most?
35:48 – Staying on trend in social media
38:03 – The big two questions
Resources
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