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Nov 2023
19m 42s

Why Startup Marketing Isn't What It Used...

I Hear Everything
About this episode
Melissa Kwan, Co-Founder and CEO at eWebinar, discusses why startup marketing isn't what it used to be. 
Up next
Yesterday
One marketing principle that stays constant across multiple companies
Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates manual handoffs in marketing operations. Her team automated approval routing with role-based permissions and built integrated rev ... Show More
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Feb 5
The biggest mistake in building orchestration workflows
Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestration eliminates these friction points. She details automated approval routing systems that clarify roles and responsibilities, plus ... Show More
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5m 52s
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