Why Social Media is the new Cable TV, wi...

Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case ... Show More

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive ... Show More

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured market ... Show More

<p>Public platforms to private communities — consumers are moving… so how do brands follow? Also: Why is UA still alive? Microsoft has some nice ad platform upgrades. Publishers reassess their activity on Facebook.</p><p>And on the ad-free Premium Podcast, which you can learn mor ... Show More

<p>Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing of ... Show More

This season of Skill Up, we’re looking at social marketing. You want to always meet your customers where they already are. And it just so happens that over 30 billion users across all channels are on social, interacting with brands and communities. That’s a lot. So before you sta ... Show More

<p>For the first time since Facebook unseated MySpace in the hearts and minds of teens, ladies and gentlemen, we have a new social media champion -- Snapchat, at least if you're a young American (cue David Bowie). While Facebook continues to dominate overall social media usage, i ... Show More

<p>Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.</p> ... Show More

<p>TikTok leaves the phone and wants to be on your street. YouTube adds perhaps the most important update to its product marketing toolkit ever. A new Snapchat integration brings influencer search to third-party platforms.</p><p>And on the ad-free Premium podcast, which you can l ... Show More

<p>A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI.</p><p>.</p><p><strong>📰 </strong><a href ... Show More

<p>Confessions from a social media manager — the dirty tactics one brand used to troll critics. TikTok users spent a quarter of a billion dollars on the platform last quarter. So why can’t the company make live commerce work? A significant change to a Google Ad program moving to ... Show More

<p><span>Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “</span><a href="https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2306401" rel="nofol ... Show More