As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially conscious consumers.
For more on how they’re reshaping the landscape, we speak ... Show More
Mar 2021
Late Night Wars | The Dawn of Tonight | 2
<p>The late night saga begins in the uncharted wilderness of after-hours programming. In the early 1950s, an era when television broadcasting literally stops at 11:00 p.m., NBC dares to push the envelope with something called the Tonight Show. It works.</p><p>It seems insane, but ... Show More
24m 58s
Jul 2020
How I Built Resilience: Live with Sharon Chuter
In 2018, Sharon Chuter left her job at a legacy beauty brand to start UOMA Beauty, a cosmetics company that caters to a wide variety of skin tones. She recently launched a social media campaign called Pull Up or Shut Up, which asks beauty brands to publicize statistics on the div ... Show More
22m 24s
Jan 2022
NEW MONEY: Building Your Brand, Then Building a Brand – Using the Power of Influence to Start a Business
There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.
Two influencers-turned-brand-founders Sabrina Sadeghian of the sk ... Show More
26m 19s
Jan 2022
Estée Lauder vs L'Oréal | Garde-le pour toi | 1
En 1946, à la sortie de la guerre, les femmes ont plus que jamais envie de prendre soin d’elles. C’est une bonne nouvelle pour tous les industriels du secteur de la beauté, qui voient leurs ventes décoller. C’est le cas pour une dynamique femme d’affaires américaine : Estée Laude ... Show More
27m 29s
Oct 2020
How I Built Resilience: Aishetu Dozie of Bossy Cosmetics
Aishetu Dozie had a successful career in finance before she took a leap and launched Bossy, a makeup brand that has exploded in popularity over the past six months, despite the challenges of the pandemic. These conversations are excerpts from our How I Built Resilience series, wh ... Show More
21m 46s