No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. Raissa Gerona was one of the first brand-side leaders of the influencer marketi ... Show More
Dec 2025
944: This Isn't Goodbye. This Is the Goal.
After 968 episodes and nearly a decade, I'm pausing the Goal Digger Podcast. Season one is complete, and I'm so excited about what comes next. I've been searching for women who stepped back at the height of their careers not from crisis or failure but from peace, intention, and p ... Show More
48m 52s
Dec 2025
943: What My Husband Sees That the Internet Never Will
Drew's back on the mic after a few years, and honestly, I wasn't sure what this conversation would uncover. We've been married for fourteen years, together for half of our lives, and we're standing at this threshold where both girls are finally in school full-time and we're askin ... Show More
42m 34s
Nov 2024
Leveraging Influencer Commerce
<p>CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately ... Show More
22m 53s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Oct 2024
How Influencers Make Money
<p>The influencer landscape has shifted dramatically over the last decade. While the image of influencers posting flawless selfies on exotic, brand-sponsored trips still resonates, the reality has become far more complex. Influencers now host live shoppable streams, publish newsl ... Show More
24m 25s