In Episode #179 I sit down with Doug Evans, serial entrepreneur and author of The Sprout Book, to chat about his journey in business - specifically his time building Organic Avenue and the highly publicised Silicon Valley start-up Juicero. Doug is a close friend, with a heart of gold. Easily one of my favourite conversations on this show to date.
I hope you enjoy it.
We cover:
- What led Doug to his current home in the Mojave desert
- Doug’s discovery of the Wonder Valley hot springs
- Doug’s first business Organic Avenue
- Discovering cold-pressed juices
- Pasteurisation of juices
- Doug’s family health issues and his diet prior to going vegan
- What led Doug to going raw vegan
- Starbucks interest in buying Organic Avenue
- How Doug invented the Juicero juicer
- Finding investors for the Juicero
- The process of building the company with food scientists and engineers, etc.
- The main challenges for the company as it grew
- What led to the demise of Juicero
- Doug’s interview with Vice
- How Doug found his passion for sprouts
And more
Resources:
Connect with Doug on Instagram
Sign up to Doug's
newsletter for ongoing information about Sprouts
Want to support the show?
If you are enjoying the Plant Proof podcast a great way to support the show is by leaving a review on the
Apple podcast app. It only takes a few minutes and helps more people find the episodes.
Simon Hill, Nutritionist, Sports Physiotherapist
Download my FREE blood test and supplement guides
here