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Jul 2022
2h 8m

Producing animal proteins without animal...

Live better for longer
About this episode
In Episode #214, I sit down with Josh Tetrick to discuss reshaping our food system towards plant-based products and slaughter-free meat alternatives.

As animal-free proteins grow in popularity, technologies for creating them are too. Josh Tetrick wants to reshape our food system, and joins me today to share his journey with Eat Just. Josh is committed to facilitating innovation in the plant-based sphere and offers valuable insight into emerging technologies in today’s episode.

In this episode, we discuss business as a force for change and the future of the animal-free industry. Josh shares some of his story, explaining where he found the drive to act and how he raised more than half a billion dollars. We look deeper into Eat Just’s products, specifically their very successful “Just Egg”. We also discuss the nutritional profile of cultivated meat and other plant-based alternatives; challenges Josh has overcome; and the benefits of alternative products.

Specifically, we cover:
  • Intro [0:00]
  • Josh’s Story [2:20]
  • Having the Courage to Act [9:51]
  • Evaluating the Meat Industry [20:12]
  • The Mission of JUST [29:10]
  • Negative Press & The Egg Industry [47:27]
  • Cultivated Meat [1:10:30]
  • Challenges & Pushback [1:36:24]
  • Nutritional Profile [1:44:58]
  • Skeptics & Timeline [1:48:32]
  • Outro [2:05:47]

To connect with Josh, you can find him on Twitter or send him an email. You can also learn more about Eat Just at their website, and discover the future of cultivated meats at the Good Meat website.

Thank you to The Proof friend Eimele Essential 8 for sponsoring today’s episode. Eimele Essential 8 offers the right nutrients, in the right doses, to complement a plant-rich diet. To save 5% on your first order, head to theproof.com/friends.
Make sure to head to theproof.com/podcast for the full show notes.

Enjoy, friends.

Simon

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