Jan 2024
Priorities, Myths and Realities of AI in Luxury Goods and Services
AI is here to stay. That is a fact. How the luxury industry, a business segment that has always stood for delivering the best of the best products, services, and client experiences chooses to use AI requires deep consideration. Luxury Institute recently conducted a qualitative su ... Show More
17 m
Sep 2023
Extraordinary Customer Experiences - A Series: Clienteling
In Chapter 8 of Luxury Institute's latest podcast series, Extraordinary Customer Experiences (ECEs), we discuss Clienteling: an essential element of any customer journey. Clienteling, if approached as a means to earn, create and nurture trust, activate referrals, and be an ethica ... Show More
26m 44s
Sep 2023
Extraordinary Customer Experiences: A Series - The Demise of the Luxury Department Store Experience
In Chapter 7 of Luxury Institute's latest podcast series, Extraordinary Customer Experiences (ECEs), we discuss the recent headlines featuring “luxury” department stores: Nordstrom, Saks Fifth Avenue and Neiman Marcus. When was the last time you heard a story of an extraordinary ... Show More
27m 9s
Apr 2021
Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)
Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020).
Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publ ... Show More
32m 59s
Sep 2022
Data Insights in Digital Marketing
<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More
45m 49s
Sep 2019
The Digital Transformation of a Print Enterprise, with Former Conde Nast CDO Fred Santarpia
You may have heard that print is dead. Or at least it’s dying. While those statements are not entirely true — there are still very successful print newspapers, magazines, and books out in the world — they do give a bit of insight into the world we’re currently living in that lean ... Show More
1h 5m
May 2024
Tech at Work: How the End of Cookies Will Transform Digital Marketing
Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what thi ... Show More
35m 27s
Luxury Institute CEO and DataLucent Chairman, Milton Pedraza, welcomed Dr. Augustine Fou, a marketer of 25 years, steeped in how digital has transformed the world and marketing. Dr. Fou helps marketers audit their digital campaigns for ad fraud and optimize campaigns based on accurate analytics. He has witnessed the entire arc of the evolution of digital mar ... Show More
<p><span style="font-weight: 400;">As many organizations struggle to keep pace with technological innovations, digital transformation is a top priority. </span><span style= "font-weight: 400;">Gerald Kane,</span> <span style= "font-weight: 400;">professor of information systems a ... Show More
<p><em><strong>Marketing 6.0: The Future Is Immersive</strong></em> by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan</p> <p>ABOUT THE BOOK:</p> <p>In <a href="https://amzn.to/48DykYp"><em>Marketing 6.0</em></a>, the celebrated promoter of the "Four P's of Marketing," Phili ... Show More
