Luxury Institute CEO and DataLucent Chairman, Milton Pedraza, welcomed Dr. Augustine Fou, a marketer of 25 years, steeped in how digital has transformed the world and marketing. Dr. Fou helps marketers audit their digital campaigns for ad fraud and optimize campaigns based on accurate analytics. He has witnessed the entire arc of the evolution of digital marketing, since the mid-90's.
Dr. Augustine Fou has worked on the "client side" for American Express, and on the "agency side" as Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. He is also the former SVP Digital Strategy Lead at McCann Worldgroup/MRM Worldwide, starting his career in New York City with McKinsey & Company. Dr. Augustine Fou received his PhD in Materials Science & Engineering with a minor in Innovation, Management of Technology, at MIT.