Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020).
Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer ... Show More
Nov 23
Tom White, "Bad Dust: A History of the Asbestos Disaster" (Repeater, 2025)
Once used extensively in schools, hospitals, and housing, asbestos has taken the lives of millions. Bad Dust: A History of the Asbestos Disaster (Repeater, 2025) by Tom White traces the international history of the asbestos disaster — from mining operations in apartheid South Afr ... Show More
39m 40s
Nov 23
Heather Davis, "Plastic Matter" (Duke UP, 2022)
Plastic is ubiquitous. It is in the Arctic, in the depths of the Mariana Trench, and in the high mountaintops of the Pyrenees. It is in the air we breathe and the water we drink. Nanoplastics penetrate our cell walls. Plastic is not just any material—it is emblematic of life in t ... Show More
1h 1m
Nov 22
Oana Godeanu-Kenworthy, "Videotape" (Bloomsbury, 2025)
Over the span of a single decade, VHS technology changed the relationship between privacy and entertainment, pried open the closed societies behind the Iron Curtain, and then sank back into oblivion. Its meteoric rise and fall encapsulated the dynamics of the '80s and foreshadowe ... Show More
44m 53s
Feb 2022
A World Optimized by “Wants” Not “Likes” with Nathan Phillips, Co-founder and Director of Concept Design at Technology, Humans and Taste
<p>One of the biggest buzz words today is web 3.0. How is this interaction with consumers anywhere and everywhere going to change the way we do things? Every marketer is wondering where it’s going, and today I’ve found someone who is on the forefront of these marketing campaigns ... Show More
48m 57s
Dec 2021
Storytelling: The Underutilized Marketing Tool with Rashad Drakeford, Head of Content Marketing, Robinhood
<p>Taking the plunge into unfamiliar territory, such as investing, can not only be a difficult fray to enter, but scary at the same time. When should you buy? Should you sell? What is the right stock for you to buy?. The world of finance and largely, participating in investment h ... Show More
50m 12s
Jul 2021
How OOH Audio is Creating a Memorable In-Store Experience with Vibenomics CSO, Paul Brenner
<p>Marketers are always looking for ways to get their message across to consumers. Whether that’s trying to get them to stop scrolling long enough to watch an ad, or grab their attention quick-enough to prevent them from changing the channel, marketers are waging a never-ending w ... Show More
49m 22s
Jul 2021
Why Marketability and Social Media is Altering the Playing Field for College Athletes
<p>For years, college athletes have racked up Twitter and Instagram followers due to their on-the-field fame, but despite these large followings, a quarterback known for slinging touchdowns was prohibited from slinging endorsements thanks to a system that prohibited athletes from ... Show More
47m 7s
Mar 2021
How Marketers are Extending their Audience Reach Courtesy of CTV
<p>Cutting the cord is not new, it’s just getting more popular as companies such as Netflix and Hulu, which have each been around for more than a decade, continue to rise. But as consumers continue ditching traditional broadcasting platforms with more frequency, brands are being ... Show More
49m 11s