Today
Susannah B. Mintz, "Hypochondria: In Sickness and in Story" (Reaktion, 2026)
Hypochondria: In Sickness and in Story (Reaktion, 2026) proposes a bold reimagining of a frequently dismissed condition. Dr. Susannah B. Mintz reframes health anxiety not as a pathology but as a site of creative potential – exploring hypochondria as a form of communication, a reo ... Show More
51m 56s
Yesterday
Marianna Dudley, "Electric Wind: An Energy History of Modern Britain by Marianna Dudley" (Manchester UP, 2025)
Electric Wind: An Energy History of Modern Britain by Marianna Dudley (Manchester University Press, 2025) is a cutting-edge history of wind power in Britain. There are turbines on the horizon. The blades whirl with metronomic rhythm. With each rotation, wind is transformed into e ... Show More
44m 50s
Mar 11
Michael Bycroft, "Gems and the New Science: Matter and Value in the Scientific Revolution" (U Chicago Press, 2026)
In Gems and the New Science: Matter and Value in the Scientific Revolution (U Chicago Press, 2026), Dr. Michael Bycroft argues that gems were connected to major developments in the “new science” between the sixteenth and nineteenth centuries. As he explains, precious and semiprec ... Show More
53m 45s
Feb 2022
A World Optimized by “Wants” Not “Likes” with Nathan Phillips, Co-founder and Director of Concept Design at Technology, Humans and Taste
<p>One of the biggest buzz words today is web 3.0. How is this interaction with consumers anywhere and everywhere going to change the way we do things? Every marketer is wondering where it’s going, and today I’ve found someone who is on the forefront of these marketing campaigns ... Show More
48m 57s
Dec 2021
Storytelling: The Underutilized Marketing Tool with Rashad Drakeford, Head of Content Marketing, Robinhood
<p>Taking the plunge into unfamiliar territory, such as investing, can not only be a difficult fray to enter, but scary at the same time. When should you buy? Should you sell? What is the right stock for you to buy?. The world of finance and largely, participating in investment h ... Show More
50m 12s
Jul 2021
How OOH Audio is Creating a Memorable In-Store Experience with Vibenomics CSO, Paul Brenner
<p>Marketers are always looking for ways to get their message across to consumers. Whether that’s trying to get them to stop scrolling long enough to watch an ad, or grab their attention quick-enough to prevent them from changing the channel, marketers are waging a never-ending w ... Show More
49m 22s
Jul 2021
Why Marketability and Social Media is Altering the Playing Field for College Athletes
<p>For years, college athletes have racked up Twitter and Instagram followers due to their on-the-field fame, but despite these large followings, a quarterback known for slinging touchdowns was prohibited from slinging endorsements thanks to a system that prohibited athletes from ... Show More
47m 7s
Mar 2021
How Marketers are Extending their Audience Reach Courtesy of CTV
<p>Cutting the cord is not new, it’s just getting more popular as companies such as Netflix and Hulu, which have each been around for more than a decade, continue to rise. But as consumers continue ditching traditional broadcasting platforms with more frequency, brands are being ... Show More
49m 11s
Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020).
Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer ... Show More
<p><em><strong>Lean Marketing: More leads. More profit. Less marketing.</strong></em> by Allan Dib</p> <p>ABOUT THE BOOK:</p> <p><strong>Bigger Results with Less Marketing</strong></p> <p>You keep being told to do more marketing — more complex, more aggressive, and more expensive ... Show More
