Marketing is much more than just attracting new potential customers. It is a tool to communicate and impact at a global and personal scale. It is in the authenticity and purpose of the message where the distinction between an impactful message and an unsuccessful one can be made. In this week's episode, we sat down with CMO of Dickies, a VF Corp brand., Kath ... Show More
Apr 2023
Sharing your message, mission & vision, with impact marketing pro Amel Derragui
This week’s guest is Amel Derragui, a marketing consultant who helps change-makers sell their vision, their ideas and their skills in order to make the visible impact they want to see in the world. Many entrepreneurs are intimidated by marketing but she helps demystifiy what it i ... Show More
38m 43s
Oct 2023
The beauty of messy marketing
Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies ... Show More
37m 58s
Aug 2019
The Inside Story with Lauren Weinberg, Global Head of Marketing at Square
Square might have started as a simple point of sale app for business owners, but in recent years it has grown to be so much more. With an incredible range of products that offer business solutions of all kinds, Square has been infiltrating new markets every day. There are many re ... Show More
27m 17s
Oct 2021
Bulbul Hooda, Head of Brand and CMO, Vella Bioscience Brings Beauty Experience to a New Category
Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ eyeba ... Show More
46m 47s
Mar 2022
551: Could Influencer Marketing Work for You?
No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. ... Show More
44m 3s