Marketing is much more than just attracting new potential customers. It is a tool to communicate and impact at a global and personal scale. It is in the authenticity and purpose of the message where the distinction between an impactful message and an unsuccessful one can be made. In this week's episode, we sat down with CMO of Dickies, a VF Corp brand., Kath ... Show More
Jun 30
What It Really Takes to Build a Multi-Million Dollar Jewelry Brand with Jennifer Fisher
This is a clip from our Fashion Anti-School, where people get live, direct access to the founders, creative directors, and executives building the world's leading fashion brands. Full session + live Q&A available inside. Join the next one here: https://www.skool.com/fashionantisc ... Show More
1h 7m
May 5
The Brand Decision Nobody Has the Guts to Make with Porter James
Want to scale your brand without spending more time, energy and money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today's guest is Joshua, founder and creative director of Porter James, a menswear brand he bui ... Show More
55m 20s
Apr 2022
How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas
<p>We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world ... Show More
39m 48s
Jan 2024
Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond
<p>On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates ... Show More
34m 33s
Jan 2025
Why Human-Centric Marketing Matters in 2025
<p>In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ... Show More
24m 20s
Oct 2024
Succeeding in Experiential & Branded Activations
Sarah Early, Head of Emerging Platforms, UTA Entertainment and Culture, at UTA, delves into content and brand activations. Consumers today crave immersive experiences that connect with them on a deeper level, fostering brand loyalty and driving meaningful interactions. But simply ... Show More
23m 39s