The Democratizing of Art and The Importa...

Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ... Show More

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ... Show More

Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ... Show More

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valu ... Show More

<p>Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer an ... Show More

Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizati ... Show More

<p>Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer r ... Show More

<p>Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategie ... Show More

<p>Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ... Show More

Brand spending on market research has been steadily declining, with the latest IPA report showing a 2.9% drop. Why are marketers shying away from one of the best ways to better understand their audience?<br /><br />This week, Elena and Rob talk with Sarah Jordan, CMO of Constant ... Show More

<p>Today&#39;s episode is an interview Gary did on ET Brand Equity India. Gary emphasizes the importance of having a consumer-first approach to maintain authenticity in global marketing. He discusses balancing personalized advertising with privacy concerns and differentiates betw ... Show More

Bud Light learned the hard way that brand assets matter. Their competitor Modelo grew from $4.8B to $6.1B in revenue while Bud Light fell to $3.6B, proving how quickly the market can shift when brands make controversial moves. And that’s just one example from a year filled with m ... Show More