This week’s guest is Amel Derragui, a marketing consultant who helps change-makers sell their vision, their ideas and their skills in order to make the visible impact they want to see in the world. Many entrepreneurs are intimidated by marketing but she helps demystifiy what it is really about and learn how to do it authentically.
If you want to be a thought leader in your industry choose where you are most comfortable and proficient and drill down on that. Think about the change and transformation you want to make and divide them into three pillars or topics that you can talk about. This helps you keep consistency in your messaging. Don’t worry about repetition. Consistency and repetition will make the connection for people.
The more you speak out, in whichever way you can, the more change-makers will come together and join forces. Because let’s be frank, this can be a lonely space when you’re doing it on your own. There is strength in numbers and there are enough of us out here to really gather momentum. No matter what tools we use to disseminate the information, what is most powerful are the relationships we build and the connections we make.
Amel helps us:
- Demystify what marketing is really about and how to do it authentically
- Implement strategies that are aligned with their values and who their are
- Get some tips to rally people around their solution and turn their expertise into visible impact
Thanks Amel for helping us to use marketing as a tool for communicating the impact that we change-makers are trying to have in the world, so that more people get to hear our message, vision and mission, and are encouraged to join forces for the good of people and the planet.
Thanks also for showing us that we can all learn to get our message across and help others know how we can support them.
You can find out more about Amel’s work on amel@tandemnomads.com
And follow her on Linkedin at @AmelDerragui
Join Lou on Linkedin
Follow her @brave_newgirl on Instagram and get her books Brave New Girl- How to be Fearless, FEAR LESS and her Internationally Bestselling book DARE TO SHARE on Amazon or Waterstones or Barnes & Noble. UK & US versions available.
Lou is the founder of Brave New Girl Media putting your story in the spotlight, showcasing your vision and supercharging your impact by guesting you on global podcasts https://bravenewgirlmedia.com
Music by Melody Loop
Guest on global podcasts to increase your business growth, influence, and visibility Brave New Girl Media