It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introduci ... Show More
Yesterday
The 5 fashion rules for wearable tech
Wearable tech is having a moment. Partly based on early reads about the success of Meta's Ray-Ban glasses, Meta just signed a 10-year lease for a physical store in Manhattan that will sell them. Meanwhile, Apple is set to launch its own competitor smart glasses soon, while Google ... Show More
45m 45s
Apr 10
The summer music festival fashion guide with The Cut's Danya Issawi
Coachella returns to Indio, California, across two weekends, April 10–12 and April 17–19, kicking off the spring festival circuit. Stagecoach follows at the same venue from April 24–26, while Glastonbury takes place in Somerset, England, from June 24–28. Together, they provide a ... Show More
35m 40s
Jun 2021
Fashion’s new tastemakers
On The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to Jenny Campbell, CMO of Kate Spade, and PayPal’s Greg Lisiewski on fashion’s outlook led by Gen Z trend setters. Gen Z set industry trends. That’s influenced how Kate Spade shows up ... Show More
24 m
Feb 2021
How Independent Fashion Brands Are Navigating the Crisis
<p class="article-lead"><em>BoF’s Imran Amed discusses transparency, cooperation and disruption with Dries Van Noten, Anya Hindmarch and Stefano Martinetto, leaders of two early pandemic initiatives — The Forum and Rewiring Fashion — to share thinking on the role of independent f ... Show More
24m 46s
Sep 2021
What Defines a Luxury Product Today? | Transforming Luxury
<p>In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future.</p><p>Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new cat ... Show More
37m 50s
Mar 2022
Where Consumers Will Buy | Retail Reborn Season 2
<p>Associate professor Thomas J. Campanella, ‘Godmother of the Metaverse’ Cathy Hackl and Stôur Group co-founders Sonny Gindi and Eden Melloul join Doug Stephens, founder of Retail Prophet, to discuss how physical and virtual consumer landscapes are evolving to meet next-gen cons ... Show More
37m 55s
Aug 2019
The Inside Story with Lauren Weinberg, Global Head of Marketing at Square
Square might have started as a simple point of sale app for business owners, but in recent years it has grown to be so much more. With an incredible range of products that offer business solutions of all kinds, Square has been infiltrating new markets every day. There are many re ... Show More
27m 31s
<p><em>Ahead of New York Fashion Week, The Washington Post’s Rachel Tashjian speaks with BoF’s founder and editor-in-chief Imran Amed about how the industry is changing post-pandemic. </em></p><br><p><strong>Background:</strong></p><br><p>There's a good reason why ... Show More
