It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introduci ... Show More
Aug 14
Who is buying the Palantir chore coat?
It started with the Palantir chore coat. Then it was the Anthropic "thinking cap." Now, OpenAI has its own regular merch drops through its apparel arm, Supply Co. Over the last year, big tech and AI companies have started to get into the fashion game, releasing streetwear-inspire ... Show More
35m 48s
Jun 2021
Fashion’s new tastemakers
On The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to Jenny Campbell, CMO of Kate Spade, and PayPal’s Greg Lisiewski on fashion’s outlook led by Gen Z trend setters. Gen Z set industry trends. That’s influenced how Kate Spade shows up ... Show More
24 m
Nov 2024
Creative Fashion Brand Partnerships
Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the ... Show More
23m 57s
Nov 2020
Influencer marketing’s 2020 turning point
In the sixth episode of The Future of Fashion podcast, host Hilary Milnes speaks to Raissa Gerona, chief brand officer of Revolve, and influencer Kinya Claiborne about the year that changed creator marketing.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a st ... Show More
29m 44s
Oct 2024
Vogue: Once and Forever | Fashion's Next Big Thing | 4
Once upon a time, it was Anna Wintour’s world and we were all just living in it. Now, social media creators are starting to drive the conversation around fashion trends – while legacy magazines like Vogue figure out how to stay relevant, and avoid losing touch with their readers. ... Show More
40m 34s
Jul 2024
Rapid Response: Why the fashion industry needs a makeover, with Imran Amed
The fashion world is at a sudden inflection point. Big luxury players are struggling, e-commerce markets are floundering, and ultra-fast players like Shein are disrupting. The Business of Fashion’s Imran Amed takes us inside the tumult, providing a framework to understand the tre ... Show More
29m 52s
Jun 2022
Best of Business Wars Daily | Wardrobe Changes | 8
Big fashion brands are trying to diversify their customer base, and also lure consumers to tailored in-person shopping experiences — but it doesn't always go as planned. On this episode, we're joined by Alana Hope Levinson, a freelance culture writer and editor and host of the we ... Show More
40m 26s
Mar 2025
SkinnyTok, Russian Propaganda, and PepsiCo’s Poppi Proposal
<p>The brilliant Orchid Bertelsen is back with a huge announcement… PLUS: From Aritzia x Sperry's viral fashion to the surprising new role of Amazon in eCommerce, we explore how brands are winning (and losing) in today’s retail landscape.</p><h3>“I Would Sugarcoat This, But You W ... Show More
1h 12m
<p><em>Ahead of New York Fashion Week, The Washington Post’s Rachel Tashjian speaks with BoF’s founder and editor-in-chief Imran Amed about how the industry is changing post-pandemic. </em></p><br><p><strong>Background:</strong></p><br><p>There's a good reason why ... Show More
