It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco.
But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the catwalk.
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Nov 2020
Denim Wars | The Unravelling | 6
<p>It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.</p><p>But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.</p><p><stron ... Show More
26m 4s
Nov 2020
Denim Wars | Are Your Jeans Blue or Red? | 7
<p>Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but navigating a new era of partisan consumerism. For more on how denim and other indus ... Show More
22m 53s
Dec 2022
Fast Fashion | Fil à fil | 2
Nous sommes en 1974. Né dans une famille espagnole très pauvre, Amancio Ortega est obligé d’arrêter ses études pour commencer à travailler, comme coursier pour une marque de vêtements, puis couturier. Motivé par une incroyable envie de s’en sortir et de s’extraire de sa condition ... Show More
24m 27s
Mar 2024
Can Legacy Jeans Brands Find the Right Fit?
Today is Tuesday, March 5, and we're looking at Levi's vs. Kontoor Brands.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start you ... Show More
3m 48s
Apr 2024
Beyoncé is the New Disciple of Denim
Today is Friday, April 26, and we're looking at Levi's vs. Shein.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free tr ... Show More
4m 48s
May 2024
Sportswear Giants Ready for Paris
Today is Thursday, May 9, and we're looking at Nike vs. Adidas.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free tria ... Show More
3m 38s
Aug 2023
Who What Wear with Hillary Kerr: Shopping, Styling, and Investing in Denim With Net-a-Porter Market Director Libby Page
<p>If you're a fan of Net-a-Porter's carefully curated collections, you can thank the trend research, buying expertise, and great taste of Market Director Libby Page. In this episode, Libby joins Hillary to talk about all things denim. She's sharing the season's biggest denim tre ... Show More
34m 25s
Feb 2024
The Shoe Brand Coming for Nike
Today is Thursday, February 29, and we're looking at Nike vs. On Running.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your ... Show More
3m 9s