It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!
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Nov 2020
Denim Wars | Are Your Jeans Blue or Red? | 7
Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but navigating a new era of partisan consumerism. For more on how denim and other industri ... Show More
22m 53s
Nov 2020
Why Black Friday Will Look Different This Year | 8
Black Friday, the busiest shopping day of the year, will break the mold this year, as the pandemic sends retailers scrambling for new ways to bring in customers while minimizing large crowds. But the changes to American shopping habits predate the pandemic. Host David Brown talks ... Show More
27m 9s
Apr 2024
Beyoncé is the New Disciple of Denim
Today is Friday, April 26, and we're looking at Levi's vs. Shein.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free tr ... Show More
4m 48s
Mar 2024
Can Legacy Jeans Brands Find the Right Fit?
Today is Tuesday, March 5, and we're looking at Levi's vs. Kontoor Brands.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start you ... Show More
3m 48s
Apr 2025
How Jeans West Failed To Stay Relevant
Recently, Aussie-owned brand JeansWest announced it’s going into voluntary administration, putting over 600 jobs at risk and leading to the closure of more than 90 stores across Australia. In this episode, Britt breaks down where she thinks JeansWest went wrong from a branding an ... Show More
32m 8s