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Nov 2020
26m 4s

Denim Wars | The Unravelling | 6

Wondery
About this episode
It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution. But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether. Listen ad-free on Wondery+ here Support us by supporting our sponsors! See Privacy Policy at http ... Show More
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