It's the '80s and Levi's is far out in front in the battle for denim dominance.
But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader.
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Nov 2020
Denim Wars | The Unravelling | 6
<p>It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.</p><p>But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.</p><p><stron ... Show More
26m 4s
Nov 2020
Denim Wars | Are Your Jeans Blue or Red? | 7
<p>Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but navigating a new era of partisan consumerism. For more on how denim and other indus ... Show More
22m 53s
Nov 2020
Why Black Friday Will Look Different This Year | 8
<p>Black Friday, the busiest shopping day of the year, will break the mold this year, as the pandemic sends retailers scrambling for new ways to bring in customers while minimizing large crowds. But the changes to American shopping habits predate the pandemic. Host David Brown ta ... Show More
27m 9s
Aug 2018
Hey, Cowboy...VF Spins Off Wrangler
<p>Today is Tuesday, August 21, and we’re looking at Wrangler and Lee vs. Levis.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/pri ... Show More
2m 38s
Mar 2020
Levi’s Introduces Paid Family Leave for Some Employees, But Not All
<p>Today is Wednesday, March 11, and we’re looking at Levi’s vs. Wrangler.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#d ... Show More
4m 50s
Apr 2024
Beyoncé is the New Disciple of Denim
<p>Today is Friday, April 26, and we're looking at Levi's vs. Shein.</p><p>Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start yo ... Show More
4m 48s
Mar 2024
Can Legacy Jeans Brands Find the Right Fit?
<p>Today is Tuesday, March 5, and we're looking at Levi's vs. Kontoor Brands.</p><p>Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. ... Show More
3m 48s
Apr 2024
The Retailer Bucking the Size Inclusivity Trend
<p>Today is Monday, April 8, and we're looking at Brandy Melville vs. American Eagle.</p><p>Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or ... Show More
3m 45s
May 2024
FTC Unzips Luxury Handbag Merger
<p>Today is Friday, May 3, and we're looking at Tapestry, Inc. vs. Capri Holdings.</p><p>Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spo ... Show More
3m 59s
Mar 2024
Could an Underdog Topple Taco Bell?
<p>Today is Friday, March 1, and we're looking at Taco Bell vs. Del Taco.</p><p>Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Sta ... Show More
4m 34s