It's the '80s and Levi's is far out in front in the battle for denim dominance. But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader.Listen ad-free on Wondery+ here
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https:/ ... Show More
Nov 2020
Denim Wars | The Unravelling | 6
It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.Listen ad-free on Wonde ... Show More
26m 4s
Nov 2020
Denim Wars | Are Your Jeans Blue or Red? | 7
Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but navigating a new era of partisan consumerism. For more on how denim and other industri ... Show More
22m 53s
Nov 2020
Why Black Friday Will Look Different This Year | 8
Black Friday, the busiest shopping day of the year, will break the mold this year, as the pandemic sends retailers scrambling for new ways to bring in customers while minimizing large crowds. But the changes to American shopping habits predate the pandemic. Host David Brown talks ... Show More
27m 9s
Mar 2024
Can Legacy Jeans Brands Find the Right Fit?
Today is Tuesday, March 5, and we're looking at Levi's vs. Kontoor Brands.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start you ... Show More
3m 48s
Apr 2024
Beyoncé is the New Disciple of Denim
Today is Friday, April 26, and we're looking at Levi's vs. Shein.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free tr ... Show More
4m 48s
<p>Today is Friday, April 23, and we’re looking at Levi Strauss & Co. vs. Lee.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/p ... Show More
<p>Today is Tuesday, August 21, and we’re looking at Wrangler and Lee vs. Levis.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/pri ... Show More
<p>Today is Wednesday, April 6, and we're looking at Levi Strauss & Co. vs. Kontoor Brands.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https: ... Show More
<p>Today is Tuesday, March 14, and we're looking at Levi Strauss & Co. vs. Carhartt.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19 ... Show More
