Blue jeans have long been heralded as an iconic American wardrobe staple. The lust for that perfect pair of jeans transformed not only an era, but an entire industry—and not necessarily for the better.
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Nov 2020
Denim Wars | Are Your Jeans Blue or Red? | 7
Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but navigating a new era of partisan consumerism. For more on how denim and other industri ... Show More
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