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Nov 2024
45m 45s

👖 Levi's 501s: The World’s 1st Jeans | ...

Wondery
About this episode
What do Old West gold miners, biker gangs and Marilyn Monroe all have in common? The same pair of jeans…Invented by a down-on-his-luck immigrant tailor in the 1870s, this classic riveted pant launched a global denim market worth over $70B. How? By teaming up with Levi Strauss & Co., a Gold Rush-era startup that became the most popular clothing brand in A ... Show More
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