It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenag ... Show More
Nov 2020
Denim Wars | The Unravelling | 6
It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.Listen ad-free on Wonde ... Show More
26m 4s
Nov 2020
60: The Levi's That Came In From the Cold
At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separa ... Show More
32m 42s