Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but navigating a new era of partisan consumerism. For more on how denim and other industries are appealing to consumers on both sides of the aisle, we speak with Cait Lam ... Show More
Nov 2020
Why Black Friday Will Look Different This Year | 8
<p>Black Friday, the busiest shopping day of the year, will break the mold this year, as the pandemic sends retailers scrambling for new ways to bring in customers while minimizing large crowds. But the changes to American shopping habits predate the pandemic. Host David Brown ta ... Show More
27m 9s
Dec 2020
TikTok vs Instagram | Small Place, Big Dream | 2
<p>It’s the mid '90s and Kevin Systrom is editing a video game. It's his first taste of coding, but it won't be his last. When he grows up, he's going to build a product used by more than a billion people. </p><p>Across the Pacific Ocean, in a rural part of China, Zhang Yimi ... Show More
22m 30s
Aug 2023
Who What Wear with Hillary Kerr: Shopping, Styling, and Investing in Denim With Net-a-Porter Market Director Libby Page
<p>If you're a fan of Net-a-Porter's carefully curated collections, you can thank the trend research, buying expertise, and great taste of Market Director Libby Page. In this episode, Libby joins Hillary to talk about all things denim. She's sharing the season's biggest denim tre ... Show More
34m 25s
Aug 2023
How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift
<p>Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ... Show More
23m 13s
Mar 2024
Can Legacy Jeans Brands Find the Right Fit?
<p>Today is Tuesday, March 5, and we're looking at Levi's vs. Kontoor Brands.</p><p>Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. ... Show More
3m 48s
Jul 2024
The Who What Wear Podcast: Denim Expert Benjamin Talley Smith on Making Best-Selling Khaite and Reformation Jeans, Plus the Styles to Shop this Summer
<p>Benjamin Talley Smith is the founder of the denim atelier Talley Creative. Named “the most influential jeans guy you’ve never heard of” in a recent <em>New York Times</em> profile, Ben provides services across design, production, and marketing to brands looking to create or ex ... Show More
27m 29s
Nov 2020
Nike’s Phil Knight: How to sell without selling
<p>Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customer ... Show More
35m 40s
Oct 2023
Why I Will Always Love the Patagonia Brand - Alex Chrisman // Alta Co
Like the Patagonia brand, there are many brands doing brand marketing right. But like Rivian, some brands hurt their products through poor brand marketing. What are the odds that your company is doing brand marketing correctly? Which brands can you model? Listen to Alex Chrisman, ... Show More
18m 42s