Few processes hold as much promise as the idea of agile marketing. It has the potential to improve efficiency and effectiveness for marketing teams of all sizes. To find out more about this revolutionary system, we spoke with Jascha Kaykas-Wolff.
Jascha is the CMO of Mozilla and has previously served as the CMO of BitTorrent and the founder of Growthverse. On this episode, he talks about agile marketing, open-source, his best advice for a CMO, and much more.
Links:
Full Links, Quotes, & Notes: http://bit.ly/2NZ5M5c
LinkedIn: linkedin.com/in/kaykas/
Twitter: twitter.com/kaykas
Mozilla Website: mozilla.org/en-US/
3 Key Takeaways:
- To get ahead in your career as a marketer, be clear about what you do and how you help others.
- Agile marketing is all about determining priorities and working on those priorities more efficiently.
- To be effective, CMOs can’t just understand marketing, they have to understand the underlying dynamics of the business.
Are you at Dreamforce 2019 this week? Come join us for a live episode this Tuesday, November 19th at 5:30 pm at the Pied Piper Bar in the Palace Hotel. Find more details and RSVP here: https://www2.pardot.com/event/1119/marketing-trends-live
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