Looking to get support for your ideas? Dr. Robert Cialdini, author of the best-selling book Influence: The Psychology of Persuasion, recommends using a key word when making the request.
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Yesterday
Insurance-palooza! All You Need to Know to Protect Your Income and Wealth
It’s the first Saturday of the month, which means it’s time for the next installment of our 2026 Financial Planning Challenge. We’ve spent most of this year discussing how to accumulate and manage wealth. This month, we’re going to talk about how to protect it. Yes, we’re talking ... Show More
27m 9s
Jul 31
When Leverage Goes Wrong on Wall Street
The week was dominated by hedge fund Situational Awareness being forced to sell its equity holdings, leading to both a drop and a pop in AI-related stocks. What went wrong and what can we learn? Plus, we discuss why hyperscalers are moving in opposite directions, why Tesla may le ... Show More
40m 43s
Jul 30
Microsoft Shows the Mag7 What AI Investment Looks Like
Investors are taking a more scrutinous approach to all of the capital spending the Mag7 stocks are throwing at AI data centers. The one standout this quarter (so far) is Microsoft. Matt, Lou, and Tyler break down why investors loved Microsoft’s earnings while hating Meta’s, and w ... Show More
21m 38s
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
47m 6s
May 2023
The Psychology Of Persuasion: The 6 Universal Laws To Maximize Your Sales, Business, And Life w/ Dr. Robert Cialdini
<p>Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, <em>Influence: Psychology of Persuasion</em>. The book is a <em>New York Times</em> Business bestseller. Fortune Magazine lists Influence in their <b>“75 Smartest Business Books.”</b> CEO Read lists ... Show More
57m 47s
Mar 2023
The Godfather of Influence, Dr. Robert Cialdini
In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, i ... Show More
38m 30s
<p>Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://jonahberg ... Show More