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May 2017
1h 59m

Rory Sutherland: The Psychology of Adver...

Shane Parrish
About this episode
Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insights succeed. A masterclass in understanding what drives human behavior and why th ... Show More
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