Rory Sutherland: The Psychology of Adver...

Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insights succeed. A masterclass in understanding what drives human behavior and why th ... Show More

I'm excited to share this previously unreleased 2022 conversation between Charlie Munger and Todd Combs. As with any Munger talk, the subjects are both deep and wide. I've pulled out the ideas that most resonated with me. You'll learn how Munger recognized people worth betting on ... Show More

Bill Ackman is the founder and CEO of Pershing Square Capital Management, one of the most closely watched investment firms in the world. In this conversation, he breaks down how he tells the difference between real innovation from hype, what he looks for before making a billion-d ... Show More

Shopify founder and CEO Tobi Lütke joins Shane Parrish to discuss AI agents, better decision-making, and the future of work. He explains how he uses an AI council to examine his hardest decisions and why taste, judgment, and responsibility become more valuable as AI becomes more ... Show More

<p>In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a ... Show More

<p><strong>Rory Sutherland</strong> is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science.<strong> </strong>He’s the vice chairman of Ogilvy UK, the author of <em>Alchemy: The Dark Art and Curious Science of Creatin ... Show More

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can ... Show More

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started O ... Show More

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author. 2020 is the year of change. Human behaviour is far less rational and sophisticated than we might claim. Combine these two and you have the ideal breeding ground for a Rory episode. Expect to learn what Rory ... Show More

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campa ... Show More

Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Tha ... Show More

The Curious Worldview Podcast Spotify The Curious Worldview Podcast Apple ✍︎: The Curious Worldview Newsletter - the ultimate compliment to the podcast... I am stoked to welcome back one of the most out there and interesting writers, thinkers and speakers, Rory Sutherland.He foun ... Show More

What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook?In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would ... Show More