Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.
2020 is the year of change. Human behaviour is far less rational and sophisticated than we might claim. Combine these two and you have the ideal breeding ground for a Rory episode.
Expect to learn what Rory thinks about my new Bear or Bull game, his opinions TikTok and OnlyFans, why ... Show More
Yesterday
CIA Whistleblower: “The Shadow Government Is Real” - John Kiriakou - #1160
John Kiriakou is a former CIA counterterrorism officer, intelligence whistleblower, journalist, and author. Expect to learn who’s actually controlling the US government, what John thinks of the new Paramount/Warner Bros. Skydance Merger, why we should be worried about and taking ... Show More
2h 36m
Oct 3
Willpower Expert: The Secret To Effortless Discipline - Angela Duckworth - #1158
Angela Duckworth is a psychologist, professor at the University of Pennsylvania, and an author. Expect to learn what Angela has learned about her worldview since writing GRIT, if removing friction from your life is making you weaker, how important physical environments are and wh ... Show More
1h 41m
Oct 2023
Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
<p>In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a ... Show More
1h 31m
May 2017
Rory Sutherland: The Psychology of Advertising
Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insigh ... Show More
1h 59m
<p>Rory Sutherland is a British advertising executive, and vice chairman of the Ogilvy & Mather group of companies. His book, Alchemy, is available <a href="https://amzn.to/4cXswMb">here</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm ... Show More