Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of market ... Show More
Yesterday
CIA Whistleblower: “The Shadow Government Is Real” - John Kiriakou - #1160
John Kiriakou is a former CIA counterterrorism officer, intelligence whistleblower, journalist, and author. Expect to learn who’s actually controlling the US government, what John thinks of the new Paramount/Warner Bros. Skydance Merger, why we should be worried about and taking ... Show More
2h 36m
Oct 3
Willpower Expert: The Secret To Effortless Discipline - Angela Duckworth - #1158
Angela Duckworth is a psychologist, professor at the University of Pennsylvania, and an author. Expect to learn what Angela has learned about her worldview since writing GRIT, if removing friction from your life is making you weaker, how important physical environments are and wh ... Show More
1h 41m
Oct 2023
Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
<p>In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a ... Show More
1h 31m
May 2017
Rory Sutherland: The Psychology of Advertising
Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insigh ... Show More
1h 59m