Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer ... Show More
Today
The Only 12 Lessons Buried In Every Self-Help Book - Spencer Greenberg - #1161
Spencer Greenberg is a mathematician, founder, CEO & creator of ClearerThinking.org Expect to learn the most valuable lessons from over 500+ personal development books, why understanding values are so hard, which popular self-help advice turned out to have surprisingly little sub ... Show More
1h 27m
Oct 8
CIA Whistleblower: “The Shadow Government Is Real” - John Kiriakou - #1160
John Kiriakou is a former CIA counterterrorism officer, intelligence whistleblower, journalist, and author. Expect to learn who’s actually controlling the US government, what John thinks of the new Paramount/Warner Bros. Skydance Merger, why we should be worried about and taking ... Show More
2h 36m
Oct 2023
Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
<p>In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a ... Show More
1h 31m
May 2017
Rory Sutherland: The Psychology of Advertising
Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insigh ... Show More
1h 59m
<p>Rory Sutherland is a British advertising executive, and vice chairman of the Ogilvy & Mather group of companies. His book, Alchemy, is available <a href="https://amzn.to/4cXswMb">here</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm ... Show More
