Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer ... Show More
Aug 22
Ex-Gang Member: What Makes A Violent Man Change? - Johnny Chang - #1140
Johnny Chang is a former gang member and inmate turned Christian pastor, speaker, and podcaster. What happens when a boy enters prison at 12 and doesn’t emerge until 25? That was Johnny Chang’s reality. Raised amid violence and gangs, he eventually found God. But does a violent p ... Show More
2 h
Aug 20
Jocko Willink, Matt McCusker & Jeff Dye - Mostly Wise #3 - #1139
In the third episode of Mostly Wise, we explore: If Matt and Jeff could survive Navy SEAL selection, training and hazing. Whether the Navy actually has trained animals like killer assassin kamikaze dolphins. How the guys deal with their own versions of sobriety. Why Love on The S ... Show More
2h 33m
Oct 2023
Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
<p>In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a ... Show More
1h 31m
May 2017
Rory Sutherland: The Psychology of Advertising
Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insigh ... Show More
1h 59m
<p>Rory Sutherland is a British advertising executive, and vice chairman of the Ogilvy & Mather group of companies. His book, Alchemy, is available <a href="https://amzn.to/4cXswMb">here</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm ... Show More
