Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more about the human mind and Rory might have the best insight on t ... Show More
Jul 6
The Uncomfortable Science Of Sex Differences - Steve Stewart-Williams - #1120
Steve Stewart-Williams is an evolutionary psychologist, a professor, and an author. Why is it so difficult to talk about the differences between men and women today? It's important to recognize that men and women deserve equal respect and opportunity, but that does not mean they ... Show More
2h 33m
Jul 4
“My Autism Keeps Upsetting People” - Vittorio Angelone - #1119
Vittorio Angelone is an Irish comedian, writer, and podcaster. Is it autism, or something else? Humor can come from a lot of places: being Irish, being an only child, a little neurodivergence, or all of the above. And if you happen to be all three, you might have the perfect reci ... Show More
1h 56m
Oct 2023
Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
<p>In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a ... Show More
1h 31m
May 2017
Rory Sutherland: The Psychology of Advertising
Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insigh ... Show More
1h 59m
<p>Rory Sutherland is a British advertising executive, and vice chairman of the Ogilvy & Mather group of companies. His book, Alchemy, is available <a href="https://amzn.to/4cXswMb">here</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm ... Show More
