When he was nearly 60, Pat Brown left a dream job to pursue an ambitious mission: to create delicious meat from plants. As a biochemist, he'd become alarmed at the destructive impact of meat production on the environment, so he set out to make a burger so juicy and flavorful that even meat-lovers would crave it. After some painstaking research, Pat's team cr ... Show More
Feb 2022
How Impossible Meats Might Save the Earth
People talk about greenhouse-gas emissions from cars, planes, and factories, but one source out-pollutes them all: Cows. Raising meat animals like cows generates more methane than the entire fossil-fuel industry. So Pat Brown left his job as a Stanford biochemistry professor to d ... Show More
40m 50s
Sep 2024
How to Shift Consumer Sentiments with Ethan Brown of Beyond Meat
In 2009, Ethan Brown, Founder & CEO of Beyond Meat, faced a dilemma at a rest stop on I-95. Struggling to find a healthy meal for his young children, he realized he had to make a change. That same year, he launched Beyond Meat, the world’s first plant-based meat company, with a m ... Show More
28m 20s
Jul 2022
Plant based promises, rise of the plant based burger
In Plant Based Promises, foodie, researcher and broadcaster Giles Yeo looks at the science behind plant based diets and the increasing number of plant based products appearing in supermarkets and restaurants. The market for plant based products could be worth $162 billion in the ... Show More
27m 33s