It's 2008 and two men, both vegans, ponder what they can do to improve the climate. Though they’re on separate sides of the country and in different professions (but they coincidentally share a last name)— Ethan Brown is in the fuel cell business and Pat Brown is a lauded Stanford biochemist — they land on the same solution. They’re going to try and lessen t ... Show More
Sep 2024
How to Shift Consumer Sentiments with Ethan Brown of Beyond Meat
In 2009, Ethan Brown, Founder & CEO of Beyond Meat, faced a dilemma at a rest stop on I-95. Struggling to find a healthy meal for his young children, he realized he had to make a change. That same year, he launched Beyond Meat, the world’s first plant-based meat company, with a m ... Show More
28m 20s
Feb 2017
Live Episode! Beyond Meat: Ethan Brown
As founder and CEO of Beyond Meat, Ethan Brown believes he can turn peas and lentils into protein that tastes — and feels – exactly like beef and chicken. He says they're not quite there yet, but after 8 years in business, their products are sold in 11,000 stores nationwide. Reco ... Show More
25m 22s
May 2020
Impossible Foods: Pat Brown
When he was nearly 60, Pat Brown left a dream job to pursue an ambitious mission: to create delicious meat from plants. As a biochemist, he'd become alarmed at the destructive impact of meat production on the environment, so he set out to make a burger so juicy and flavorful that ... Show More
1h 3m
Feb 2022
How Impossible Meats Might Save the Earth
People talk about greenhouse-gas emissions from cars, planes, and factories, but one source out-pollutes them all: Cows. Raising meat animals like cows generates more methane than the entire fossil-fuel industry. So Pat Brown left his job as a Stanford biochemistry professor to d ... Show More
40m 50s
Sep 2022
How to get people eating less meat
Farming animals for meat has a massive environmental impact, both in terms of land use and carbon emissions. But in order for people to eat less meat, they need to be excited about the alternatives. Around the world, people are coming up with ingenious meat replacements that look ... Show More
24m 28s