Justin LoFranco is the founder of morning chalk up a company that he started just over 3 years ago with the goal of sharing news from around the world with the CrossFit community and a company that he left his “career job” to pursue. No one would have thought that just 3 years later Justin and his team would be announcing the huge changes to CrossFit and the ... Show More
Apr 9
#1009: The InnerFight Coaches: Part 3: Philosophy, People & Performance
Part 3 of the InnerFight Coaches series, Marcus sits down with four incredible coaches shaping what it truly means to be “better at life.”Rob Foster shares why coaching starts with the person before the athlete, Zoe dives into pushing beyond perceived limits, Eduan opens up about ... Show More
54m 26s
Apr 2
#1008: The InnerFight Coaches: Part 2 — What makes a great coach?
What makes a great coach, teacher, or mentor?In Part 2 of the InnerFight Coach Series, Marcus dives deeper into the art of coaching by exploring how we guide, support, and impact others not just in sport, but in everyday life.Featuring conversations with InnerFight coaches Dan, T ... Show More
46m 34s
Mar 27
#1007: The InnerFight Coaches: Part 1
Training programs can be effective, but real life doesn’t always follow a plan.In this episode, Marcus opens up the conversation around the role of coaching in a world full of structured programs, using real-life examples to highlight how unpredictable life can be.This also marks ... Show More
35m 28s
Oct 2019
Steve Cotter: Kettlebell Culture and Upping Your Mental Game
Steve Cotter didn't invent kettlebells, but it's impossible to talk about their popularity in the Western world without mentioning his name. Since the early 2000s, he's given over 600 seminars and presentations on kettlebell training, in addition to authoring books and producing ... Show More
39m 42s
Aug 2025
EP 207: Building A Successful Coaching Career, What Is a Coaching First Gym, and Social Media BS w/ Andy McCloy
It’s always a pleasure to have my brother and business partner in Built To Last Gym Mentorship Andy McCloy on the podcast, where we get to talk about coaching, gyms, and the industry. Andy McCloy is the owner and founder of BCI Sports Performance and Fitness in Madison, Alabama. ... Show More
1h 11m
Nov 2024
Ep. 112 The Real Key To Lasting Motivation With Joe Wicks
Today, I'm joined by Joe Wicks, a fitness coach, author, and entrepreneur who has become a household name for millions and simultaneously built himself a business empire. Joe has had a significant impact on the world of health and fitness, known to many as “The Body Coach.” He ro ... Show More
52m 6s
May 2025
#943 - Will Ahmed - The Downfall Of CrossFit & The Future Of Fitness
Will Ahmed is an entrepreneur, founder, and CEO of WHOOP. Wearable fitness tech has taken over in 2025, from sleep scores to stress tracking and everything in between. So how did WHOOP grow into a $3.6 billion giant? And how do you use the data to improve your life without lettin ... Show More
1h 54m