Will Ahmed is an entrepreneur, founder, and CEO of WHOOP.
Wearable fitness tech has taken over in 2025, from sleep scores to stress tracking and everything in between. So how did WHOOP grow into a $3.6 billion giant? And how do you use the data to improve your life without letting it control you?
Expect to learn why CrossFit is so unpopular now and what ha ... Show More
Oct 8
CIA Whistleblower: “The Shadow Government Is Real” - John Kiriakou - #1160
John Kiriakou is a former CIA counterterrorism officer, intelligence whistleblower, journalist, and author. Expect to learn who’s actually controlling the US government, what John thinks of the new Paramount/Warner Bros. Skydance Merger, why we should be worried about and taking ... Show More
2h 36m
Oct 3
Willpower Expert: The Secret To Effortless Discipline - Angela Duckworth - #1158
Angela Duckworth is a psychologist, professor at the University of Pennsylvania, and an author. Expect to learn what Angela has learned about her worldview since writing GRIT, if removing friction from your life is making you weaker, how important physical environments are and wh ... Show More
1h 41m
Jul 2025
The Metrics That Matter: Whoop Founder Will Ahmed On Why Most People Get Fitness Wrong, Why Recovery Beats Intensity, & The Science of Human Potential
Will Ahmed is the founder and CEO of Whoop, the wearable device that's quietly revolutionizing how elite athletes and everyday people optimize their bodies. This conversation explores Will’s journey from overtrained college athlete to building a multibillion-dollar company by cra ... Show More
1h 58m
Mar 2021
Will Ahmed discusses entrepreneurship, building WHOOP, and the future of technology
<p>Will Ahmed sits down with Joe Bullmore of the Gentleman's Journal podcast to discuss everything about WHOOP and our journey over the last decade. This conversation is a deep dive on entrepreneurship, the future of wearable technology, and exactly how WHOOP is trying to un ... Show More
1h 5m
Oct 2021
E86 - Will Ahmed: How combining intensity, humility and passion can build a multi-billion dollar business.
<p>Will Ahmed is the founder and CEO of Whoop, the wearable device that monitors your recovery, sleep, training, and health. Will launched Whoop in 2012 whilst he was at college. As an athlete himself, he was constantly overtraining, and as a result, got interested in how he coul ... Show More
1h 29m
Nov 2024
Building Whoop, Battling Bankruptcy, Sleep Stages & Cristiano Ronaldo Collab | Will Ahmed 127
Will Ahmed, CEO & founder of WHOOP, shares his journey from a driven college athlete grappling with the demands of intense training to creating a wearable that empowers users to track recovery, sleep, and performance. Will opens up about the mission at WHOOP to empower individual ... Show More
55m 51s
Jun 2021
Will Ahmed - Optimizing Human Performance – [Founder’s Field Guide, EP. 39]
My guest today is Will Ahmed, founder of fitness wearable company WHOOP. What started as a business plan in 2011 has evolved into the 24/7 health-tracking device you’ll often see on athletes across professional sports. During our conversation, Will and I discuss how his own backs ... Show More
1h 14m
Sep 2022
Will Ahmed on Building WHOOP, The Future of Wearables, and What it Takes to Lead
<p>This week, we're featuring an episode that originally aired on the Founder’s Field Guide podcast. Will Ahmed joins Patrick O’Shaugnessy to discuss the journey of founding and building WHOOP. They discuss how to quantify sleep, strain, and recovery (5:35), early lessons in ... Show More
1h 9m
Jan 2022
#64: Will Ahmed, WHOOP Founder & CEO—Prioritize the Right Data
Today's guest is Will Ahmed, the Founder and CEO of WHOOP, a wearable fitness tracker that measures a few key metrics to help top athletes and everyday consumers achieve peak performance. You're going to learn that Will is an incredibly sharp young leader. Believe it or not, he's ... Show More
55m 23s
Oct 2022
Whoop Founder: How I Built A $3.6 BILLION Company & BEAT Apple! Will Ahmed
Will Ahmed is the founder of Whoop, the fitness monitoring app worn by LeBron James and Serena Williams, and which goes toe to toe with Apple, Google and Amazon.
Will is the classic example that business and entrepreneurial drive follow on from being obsessed with a problem. Aft ... Show More
1h 43m