Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed how running shoes are designed and made. Knight discusses the company's enduring ... Show More
Yesterday
The Kinds of Humor That Help Leaders Build Trust
Leading an organization is a serious job, but Adam Christing argues that humor is a shortcut to building trust at an organization - and without it, you might be missing out on an important leadership tool. Christing is a comedian, speaker and author and he walks through five main ... Show More
30m 27s
Aug 19
How to Bring More Rigor to Your Long-Term Thinking
Amid great economic, political, and technological change, it can feel impossible to predict what might happen next. Nick Foster, a futurist and designer who has worked at Google X, Sony, and elsewhere, says that most of us struggle because we tend to fall into one pattern of thin ... Show More
32m 1s
Feb 2021
Nike’s CEO John Donahoe on wartime leadership (Rapid Response)
When he became CEO on the eve of the pandemic, Nike's John Donahoe starting game plan revolved around listening and being out in the marketplace. But when lockdowns began rolling through, he quickly adjusted, assuming what he calls a "wartime" approach to leadership. Donahoe's vi ... Show More
30m 57s
Nov 2019
Nike vs Adidas - Nike Air | 4
Quand il rejoint Nike, chaque nouvel employé reçoit un exemplaire de la charte de l'entreprise. Premier point : "notre business, c'est le changement." Deuxième point : "Nous devons toujours être en position d'attaque". En appliquant ces principes, Nike est passé de 29 millions de ... Show More
27m 20s
Aug 2022
Greg Hoffman: Nike CMO on the role of emotion in design
Show notes: https://designbetterpodcast.com/p/greg-hoffman There is probably no better training ground than Nike to learn about creativity as a team sport, and Greg Hoffman, former Chief Marketing Officer of Nike, shares this lesson—along with many other valuable insights—in his ... Show More
46m 42s
Nov 2020
Nike’s Phil Knight: How to sell without selling
Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a ... Show More
35m 40s
Mar 2018
Nike vs Adidas - Rebound | 5
Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The America ... Show More
24m 4s