Show notes: https://designbetterpodcast.com/p/greg-hoffman
There is probably no better training ground than Nike to learn about creativity as a team sport, and Greg Hoffman, former Chief Marketing Officer of Nike, shares this lesson—along with many other valuable insights—in his new book, Emotion by Design.
In this episode, we chat with Greg about how his ch ... Show More
Yesterday
Phil Gilbert: Making a 114-year-old, 400,000 person company care about design
Changing the culture of a 400,000-person company isn’t just hard—it’s the kind of transformation most leaders wouldn’t even attempt. But when Phil Gilbert joined IBM as General Manager of Design in 2010, that’s exactly what he set out to do. And remarkably, he had a lot of succes ... Show More
44m 9s
Nov 14
Video Rewind: Jordan Mechner: Pioneering game designer on creating Prince of Persia, Karateka, and a new graphic novel memoir
This is a preview of a premium episode. You can find a video version of the full episode on our YouTube channel: https://www.youtube.com/watch?v=3dvoGPZEY1g
We’ve been on the road this week, recording some in-person episodes in Portland Oregon, with Ryan Coulter—co-founder of ... Show More
24m 57s
Jul 2017
Nike’s Co-founder on Innovation, Culture, and Succession
Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed h ... Show More
19m 39s
Mar 2023
The Brain Behind Nike’s Brand with Nike’s Former CMO
<p>#23: I meet Greg Hoffman, the brains behind Nike’s marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you ... Show More
42m 15s
Dec 2023
Ep406 - David Allemann | Dream On: How to Be a Creative Entrepreneur
David Allemann visits Google to discuss his company ON, one of the fastest growing global sports brands. He also discusses his career journey, product success, IPO story, & how ON was able to become a prominent name in the saturated market of athletic shoes. David Allemann co-lea ... Show More
50m 13s
Jun 2022
The Marketing Genius Behind Nike: Greg Hoffman
Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling.
Joining Nike when he was just in his early 20s, to becoming one ... Show More
1h 20m
Feb 2021
Nike’s CEO John Donahoe on wartime leadership (Rapid Response)
<p>When he became CEO on the eve of the pandemic, Nike's John Donahoe starting game plan revolved around listening and being out in the marketplace. But when lockdowns began rolling through, he quickly adjusted, assuming what he calls a "wartime" approach to leadership. Donahoe's ... Show More
30m 57s
Feb 2023
317: Scott O'Neil, How to thrive where you're at (Strategy Skills classics)
<p><span style="font-weight: 400;">For this episode, let's revisit a Strategy Skills classic where we interviewed</span> <span style= "font-weight: 400;">one of the most recognized, connected, and dynamic executives in the sports and entertainment industry today,</span> <span sty ... Show More
1h 4m