logo
episode-header-image
Jan 2019
29m 7s

Talking About The New Age of Super Bowl ...

Gary Vaynerchuk
About this episode

Couldn't be more excited about this original podcast interview I just did with two people I'm super close to an excited about - Greg Lyons, CMO of Pepsico and Jen Saenz, CMO of Frito Lay. We chat about their brands' Super Bowl commercials and activations and lay out on the table the changes that we're all seeing in advertising & Super Bowl itself. Really important episode for anyone that's interested in advertising & marketing here! 

Up next
Today
The #1 Tool Businesses are Underestimating in 2026
In this episode of the GaryVee Audio Experience, I talk about the massive shift coming to business through AI and why you need to stop making excuses and start putting in the 50 hours of homework to understand it. I discuss the underestimated potential of live shopping and how on ... Show More
32m 48s
Jun 13
Why I'm Building the Next Pokemon
In this episode of the GaryVee Audio experience, I go on live shopping streams to discuss the new set of VeeFriends Topps Chrome 2026 and what it means to me to be building the "next Pokemon." I also break down the rarity structure of the Topps Chrome set and encourage you to lea ... Show More
15m 59s
Jun 12
Social Media is Dead.
In this episode of the GaryVee Audio Experience, I talk about the massive shift from social media to interest media and why your brand needs to be obsessed with the end consumer. I encourage you to look past the "dirty data" and fake reports that are stalling our industry and sta ... Show More
30m 55s
Recommended Episodes
Feb 2024
Super Bowl ads and Stanley cups
The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Sup ... Show More
59m 19s
Feb 2022
Super Bowl Ads Join Media Roundtable: Who Scored, Who Fumbled, and Who Should’ve Stayed Home
This episode of Media Roundtable is a little different than the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commerc ... Show More
53m 59s
Feb 2024
What Makes A Successful Super Bowl Ad -- Benjamin Shapiro // I Hear Everything
Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The most successful Super Bowl ads leave a lasting impression on viewers, sparking discussions long after it’s initially aired. Brands that win at Super Bowl advertising ado ... Show More
26m 42s
May 2024
Marketing Mastery: A Conversation with Marketing Happy Hour Podcast Hosts
Erica Spitzley and Cassie Tucker are crazy about two things: marketing and happy hour. So when one happy hour turned into a four-hour conversation about the best and brightest marketing ideas, they knew they had to build a bigger table, so to speak. They created the Marketing Hap ... Show More
34m 38s
Apr 2023
Marketing Executives React To Hilarious 1980s TV Commercials (#109)
What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on ... Show More
29m 6s
Nov 2020
How to Stay Creative | Monday Marketing Takes: Nickelodeon
<p>This episode of our &nbsp;series, “Monday Marketing Takes” featuring an assortment of essential &nbsp;marketing tips, key insights, as well as interviews with some of the key &nbsp;players from around the world in marketing. Today we feature&nbsp;an &nbsp;interview that I did ... Show More
15m 18s
Mar 2024
The PR Week: 3.7.2024 - Charlotte Tansill, Ogilvy PR
<p>The <a href="https://www.prweek.com/article/1861168/temu-verizon-score-most-talked-about-ads-during-super-bowl-lviii">spot starring actor Michael Cera from CeraVe</a> was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of b ... Show More
38m 13s