This episode of Media Roundtable is a little different than the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commercials, and in true Media Roundtable fashion, the impact they have on the world.
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Jul 9
Podcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s Next
This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. At IFC, Evan pioneered ... Show More
30m 26s
Jun 25
Joe Rogan Isn't a Podcast: Steve Pratt Puts Podcasting's Definition to the Test
This week on the Media Roundtable, Dan Granger (CEO, Oxford Road & Veritone One) hosts Steve Pratt (Founder, The Creativity Business, author of Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve’s article on Joe Rogan’s podcast status.Why? Because a ... Show More
53m 26s
Feb 2024
What Makes A Successful Super Bowl Ad -- Benjamin Shapiro // I Hear Everything
Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The most successful Super Bowl ads leave a lasting impression on viewers, sparking discussions long after it’s initially aired. Brands that win at Super Bowl advertising ado ... Show More
26m 42s
Feb 2019
Why Superbowl Ads Are Underpriced | Speaking On A Panel At Knotch
I think you're all going to love this one, especially with Superbowl just passed us - I sit down with Laura Molen (NBCU) as the moderator, Anda Gansca (Knotch), and Stacy Taffet (PepsiCo) all as panelists to discuss what we think the effectiveness of superbowl ads are, diving in ... Show More
1h 4m
Jan 2019
Talking About The New Age of Super Bowl Ads W/ Greg Lyons, CMO of Pepsico & Jen Saenz, CMO of Frito Lay
Couldn't be more excited about this original podcast interview I just did with two people I'm super close to an excited about - Greg Lyons, CMO of Pepsico and Jen Saenz, CMO of Frito Lay. We chat about their brands' Super Bowl commercials and activations and lay out on the table ... Show More
29m 7s