This episode of Media Roundtable is a little different than the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commercials, and in true Media Roundtable fashion, the impact they have on the world.
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Today
Protecting Human Connection: Audio’s ROI, AI Slop, & Netflix Moves
<p>How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts <em>actually</em> stack up for attention? Find out on a new <em>Media Roundtable: Industry Edition</em>, sponsored by our friends at <a ... Show More
1h 2m
Nov 12
Bye, YouTube: Why Spotify's Moving Hit Shows to Netflix
<p>Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players.</p><p>This week on The Media Roundtable: Industry Edition, <a href="https://www.linkedin.c ... Show More
47m 5s
Feb 2024
What Makes A Successful Super Bowl Ad -- Benjamin Shapiro // I Hear Everything
Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The most successful Super Bowl ads leave a lasting impression on viewers, sparking discussions long after it’s initially aired. Brands that win at Super Bowl advertising ado ... Show More
26m 42s
Feb 2019
Why Superbowl Ads Are Underpriced | Speaking On A Panel At Knotch
<p>I think you're all going to love this one, especially with Superbowl just passed us - I sit down with Laura Molen (NBCU) as the moderator, Anda Gansca (Knotch), and Stacy Taffet (PepsiCo) all as panelists to discuss what we think the effectiveness of superbowl ads are, diving ... Show More
1h 4m
Jan 2019
Talking About The New Age of Super Bowl Ads W/ Greg Lyons, CMO of Pepsico & Jen Saenz, CMO of Frito Lay
<p>Couldn't be more excited about this original podcast interview I just did with two people I'm super close to an excited about - Greg Lyons, CMO of Pepsico and Jen Saenz, CMO of Frito Lay. We chat about their brands' Super Bowl commercials and activations and lay out on the tab ... Show More
29m 7s