This episode of Media Roundtable is a little different than the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commercials, and in true Media Roundtable fashion, the impact they have on the world.
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Oct 7
"Creators Are the Next Rock Stars": How Live Events are Changing the Creator Economy
Get your VIP pass to the hottest show in town! This week on The Media Roundtable, Daniel Granger (CEO & Founder, Oxford Road) talks with Andrew Tenenbaum and Ben Duvdevani (Co-Founders, One More Time VIP) about how live events fit into the creator economy. From exclusive merch, m ... Show More
47m 27s
Sep 16
“The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote
Marketers often waste half their budget because attribution remains one of the industry’s biggest challenges. To get expert advice on how to deploy that spend more wisely, you need to check out this week’s installment of The Media Roundtable.At this year’s CAO Summit, Giles Marti ... Show More
29m 28s
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ... Show More
32m 17s
Feb 2019
Why Superbowl Ads Are Underpriced | Speaking On A Panel At Knotch
<p>I think you're all going to love this one, especially with Superbowl just passed us - I sit down with Laura Molen (NBCU) as the moderator, Anda Gansca (Knotch), and Stacy Taffet (PepsiCo) all as panelists to discuss what we think the effectiveness of superbowl ads are, diving ... Show More
1h 4m
Feb 2025
Nerd Alert: What Makes a Great Super Bowl Ad?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore what ... Show More
12m 12s
Feb 2025
How to Spot Effective Super Bowl Ads
A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?<br /><br />Elena, Angela, and Rob explore what makes Super Bowl ads effective, fr ... Show More
25m 59s
Feb 2025
From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder
Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offe ... Show More
28m 44s
Feb 2024
The Best Deal In Advertising is $7,000,000+ Super Bowl ads | With Boomer & Gio
<p>In my professional opinion, a lot of TV commercials are not worth the price. I get into this debate many times with marketing officers around potential reach vs. actual reach. But one time a year, these TV commercials become just as impactful as the game... and it might be the ... Show More
19m 8s
Feb 2025
Dunkin', Kendrick on Offense at Super Bowl
The big game didn’t live up to the big billing, but there was plenty to take in during commercial breaks and halftime.
(00:14) David Meier and Dylan Lewis discuss:
- HIMS taking a big swing at the weight-loss industry, trying to seize a tight window for acquiring customers th ... Show More
30m 2s