logo
episode-header-image
Jun 2022
27m 38s

The Gecko Effect

NPR
About this episode
Years ago advertising was dominated by cars and beer. Today on the show, how a simple slogan and a talking gecko helped the insurance industry become one of the most dominant forces in advertising. Now, we're all living with the consequences. | Fill out our listener survey here

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy
Up next
Yesterday
Made in America
What people might picture when they think of "Made in America" ... might not look like the "Made in America" we have today.The U.S. does have a domestic manufacturing industry, including a garment manufacturing industry. In today's episode: We buy a garment made by factory worker ... Show More
30m 49s
Jul 9
Summer School 1: A government's role in the economy is to make us all richer
Government. The Big G. We like to imagine the free market and the invisible hand as being independent from political influence. But Nobel laureate, Simon Johnson, says that influence has been there since the birth of economics. Call it political economy. Call it government and bu ... Show More
35m 46s
Jul 4
The simple math of the big bill
If we think about the economic effects of President Donald Trumps big taxing and spending and domestic policy bill, we can roughly sum it up in one line. It goes something like this: We will make many big tax cuts permanent and pay for those tax cuts by cutting Medicaid and a few ... Show More
32m 12s
Recommended Episodes
Jan 2019
Talking About The New Age of Super Bowl Ads W/ Greg Lyons, CMO of Pepsico & Jen Saenz, CMO of Frito Lay
Couldn't be more excited about this original podcast interview I just did with two people I'm super close to an excited about - Greg Lyons, CMO of Pepsico and Jen Saenz, CMO of Frito Lay. We chat about their brands' Super Bowl commercials and activations and lay out on the table ... Show More
29m 7s
Feb 2017
A Keynote: AdExchanger Industry Preview
For those that like the more industry-focused discussions, this one's for you. 26 minutes of fire. Nothing gets me more excited than talking to industry vets about the state of the union of where the advertising industry is (as I see it), and where it's going. It's so crazy to me ... Show More
26m 46s
Feb 2020
How I Handle Brand Marketing
Today’s episode is from Jim Stengel’s The CMO Podcast: Super Bowl Edition that we did live in New York. I talk about brand marketing and some of the strategies behind VaynerMedia’s Super Bowl commercials. Make sure to hit me up and let me know what you thought! Tweet Me! @garyvee ... Show More
17m 57s
Sep 2020
Name That Marketing Catchphrase (plus a new Hippo/Simplisafe Partnership)
Welcome to the happiest podcast on earth? Do you know where we stole that catchphrase from? If you do, you just might be a product of marketing. Companies spend millions of dollars each year trying to get you to remember their brand. Today we'll prove just how much we remember ma ... Show More
59m 45s
Oct 2020
Change Agents: From Entrepreneurs to Fortune 100 | Marketing For the Now Episode #13
Today’s podcast is episode #13 of our series "Marketing for the Now", where we talk to the top business minds and execute decision-makers in the marketing world today. Today’s episode features executives from top-performing organizations such as Viacom, Walmart, Under Armour, and ... Show More
1h 54m
Nov 2020
Understanding The Digital Economy | Interview on FYI Podcast
Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID-era ... Show More
33m 41s
Jul 2021
Anything for a Buck | Dollar General
Dollar General is built on a business model that has its stores proliferating rapidly across the country. In response, a movement to control the growth has been picking up in the last few years. Can those who think the stores are causing more harm than help make their voices hear ... Show More
26m 29s
Nov 2021
#112: Letícia Mesquita, diretora de marketing da Mitsubishi Motors
As montadoras têm lançado programas de assinatura de carros. Como mostrar que isso é vantajoso para o consumidor? Por que quase todo comercial de carro ainda é voltado para o público masculino? O podcast Mídia e Marketing desta semana recebe Letícia Mesquita, diretora de marketin ... Show More
28m 31s