logo
episode-header-image
Feb 2024
26m 42s

What Makes A Successful Super Bowl Ad --...

I Hear Everything
About this episode

Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The most successful Super Bowl ads leave a lasting impression on viewers, sparking discussions long after it’s initially aired. Brands that win at Super Bowl advertising adopt a 360-degree approach, leveraging social media and PR efforts to maximize the impact beyond the initial airing of the commercial. Today, Benjamin discusses what makes a successful Super Bowl ad. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Feb 2025
The Brand Power of Retail Pop-ups
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More
20m 13s
Feb 2025
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More
29m 36s
Feb 2025
How GLI Takes Incredible Technical Things and Makes Them Understandable
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More
9m 31s
Recommended Episodes
Aug 2023
Why Advertising Wear-Out Is A Myth -- Jon Evans // System1
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brands create a large volume of expensive content in an effort to see what resonates with their audience. However, when an ad is succes ... Show More
14m 21s
Feb 2022
Super Bowl Ads Join Media Roundtable: Who Scored, Who Fumbled, and Who Should’ve Stayed Home
This episode of Media Roundtable is a little different than the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commerc ... Show More
57m 46s
Feb 2024
EP 353: 7 Super Bowl Ad Strategies For Facebook Ads
In this episode, I'm sharing 7 Super Bowl Ad strategies that you can use for your Facebook and Instagram Ads without a large budget. I condensed all of the great Super Bowl Ads into 7 different strategies that advertisers can use and am excited to share them with you today. Websi ... Show More
22m 7s
Feb 2023
❤️‍🔥 “The Friend Zone” — Bumble’s plutonic plan. Apple’s Rihanna bump. Farmer’s Dog’s P.U.P.P.Y. commercial.
The most Googled thing during/after the Super Bowl: “Is Rihanna pregnant”. And that means the real Super Bowl winner was Apple. Bumble’s new dating app strategy is not about finding love, but about finding friends. And the #1 Super Bowl commercial was actually a $1B dog food star ... Show More
20m 59s
Jan 2023
🏈 “82 of the top 100 TV broadcasts” — The NFL’s TV crown. Louis Vuitton’s real-life Succession. Climeworks’ earth-saving vacuum.
Of the top 100 TV programs of last year, 82 were NFL football games. There’s something strange going on at the largest luxury company on earth: LVMH’s CEO has made all 5 of his kids fashion house executives. And Climeworks just launched an earth-saving startup — A giant vacuum th ... Show More
19m 50s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do! YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS). If you nee ... Show More
1h 5m
Feb 2024
The Best Deal In Advertising is $7,000,000+ Super Bowl ads | With Boomer & Gio
In my professional opinion, a lot of TV commercials are not worth the price. I get into this debate many times with marketing officers around potential reach vs. actual reach. But one time a year, these TV commercials become just as impactful as the game... and it might be the mo ... Show More
19m 8s
Feb 2024
Super Bowl ads and Stanley cups
The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Sup ... Show More
58m 49s
Feb 2023
Super Bowl LVII Marketing Roundtable Discussion | Hosted by Gary Vaynerchuk and Jim Stengel
Today's episode of the GaryVee Audio Experience is the fourth annual Super Bowl Roundtable Discussion! I had the pleasure of joining the host of The CMO Podcast and President/CEO of The Jim Stengel Company, Jim Stengel! We sat down to talk to some amazing marketers who were behin ... Show More
1h 2m
Listen to millions of songs and podcasts on Anghami