Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, discusses what makes a successful Super Bowl ad.
Feb 2025
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More
29m 36s
Feb 2025
How GLI Takes Incredible Technical Things and Makes Them Understandable
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More
9m 31s
Aug 2023
Why Advertising Wear-Out Is A Myth -- Jon Evans // System1
<p>Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brands create a large volume of expensive content in an effort to see what resonates with their audience. However, when an ad is suc ... Show More
14m 21s
Feb 2022
Super Bowl Ads Join Media Roundtable: Who Scored, Who Fumbled, and Who Should’ve Stayed Home
This episode of Media Roundtable is a little different than the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commerc ... Show More
53m 59s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do!
YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).
If you n ... Show More
1h 3m
Feb 2024
The Best Deal In Advertising is $7,000,000+ Super Bowl ads | With Boomer & Gio
<p>In my professional opinion, a lot of TV commercials are not worth the price. I get into this debate many times with marketing officers around potential reach vs. actual reach. But one time a year, these TV commercials become just as impactful as the game... and it might be the ... Show More
19m 8s