Christine Corbin has over a decade’s experience in the fashion industry, first working corporate roles at a variety of womenswear and fine jewelry brands and now via her agency Thread & Co. Helping her fashion clients with SEO, Google Ads, CRO, and AI Search.
In this episode, past guest Christine shares how fashion and beauty brands can improve their visibility in AI search, from optimising product feeds and creating original product descriptions to making the most of reviews and user-generated content. She also explains why AI search should complement your existing SEO strategy, rather than replace it.
Dive in:
[04:50] Optimizing product feeds for AI
[10:25] Creating original copy for brands
[15:51] Consumer skincare journey online
[19:36] Leveraging AI for Brand Differentiation
[21:35] Insider Tips from Christine!
Optimise Your Product Feed to Get Recommended by AI
Your product feed is a key part of your AI search strategy. Make sure your product data is accurate, detailed, and easy for AI tools to understand. Include useful details such as sizes, colors, materials, availability, and style attributes. Add customer reviews and information about how products fit in real life where possible. Also, check that AI agents can crawl your website and that your product data is available through Google Merchant Center.
Create Original Product Content That Answers Customer Questions
AI tools need clear, useful information to understand your products and recommend them to shoppers. Write unique product descriptions for your own website rather than copying the same content across every sales channel. Add FAQs that answer common questions about sizing, materials, care instructions, delivery, and returns. Make customer reviews and user-generated content easy to find on your site. These steps can help AI tools understand your products and increase the chance that shoppers will be directed to your website.
Build Your AI Search Strategy Around Your Wider Content Ecosystem
AI search is another way for shoppers to discover your products, not a replacement for Google, social media, or marketplaces. Customers may use AI to research a product, watch TikTok reviews, and then visit your website to buy. This means your product information and brand messaging should be consistent across all these channels. Share useful content through customer reviews, short-form videos, press releases, and expert advice. Focus on what makes your brand different, whether that is product expertise, unique materials, emerging trends, or your founder's story.
Takeaways:
Find the notes here: https://keepopt.com/325