logo
episode-header-image
Nov 2020
45m 21s

How This 8-Figure Brand Turns Skeptics I...

SHOPIFY
About this episode
In this episode of Shopify Masters we chat with the director of eommerce at PowerDot, Chase Novelich on product education, partnering with athletes, and important aspects of email flows. 
Up next
Yesterday
The Retail Strategy That Lets Us Compete With Home Depot (Inventory Advice)
<p>Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business competes against giants like Home Depot and Lowe's, taking pri ... Show More
29m 5s
Nov 20
Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue
<p>MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.</p><p><a href="https://www.shopify.com/blog/mija-books-rewriting-the-business-of-books?utm_campaign=shopifymasters&utm_medium=youtube& ... Show More
41m 55s
Nov 18
How I Made $1 Million In 1Hour After Our Worst Year In Business
<p>SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour ... Show More
40m 2s
Recommended Episodes
Jun 2021
131 - How to Involve Customers in Jewelry Marketing
Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your current customers and involving them in your marketing efforts. To find out how to make your customers a part of your business and marketing st ... Show More
17m 50s
Jul 2023
Motivational Insights for Women in Sales Leaders from Avanade's Barbara Pawar
This is episode 621. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers n ... Show More
29m 36s
Jul 2021
How OOH Audio is Creating a Memorable In-Store Experience with Vibenomics CSO, Paul Brenner
<p>Marketers are always looking for ways to get their message across to consumers. Whether that’s trying to get them to stop scrolling long enough to watch an ad, or grab their attention quick-enough to prevent them from changing the channel, marketers are waging a never-ending w ... Show More
49m 22s
Mar 2021
Your Brand is Not Your Business with Yonder’s Founder, Chris Thomas
<p>There are a few things in life <a href="https://www.linkedin.com/in/yonderagency/">Chris Thomas</a> loves: The first is a delicious slab of ribs sitting on his dinner table. The second is playing the harmonica. And lastly, Chris lives to help small businesses find their voice ... Show More
47m 14s
Jul 2021
Why A.I. is Every Marketer’s Secret Sauce
<p>Every company has a secret sauce —it’s the differentiator that  separates one company from the rest of the pack and keeps it successful long-term. For <a href="https://www.juniper.net/us/en.html">Juniper Networks</a>, CMO <a href="https://www.linkedin.com/in/mike-marcellin">Mi ... Show More
45 m
Oct 2020
#398: How to Build a Brand with Tim Newton
How do you create a brand people rave about? Turns out, there’s more to it than just fancy fonts and packaging. Tim Newton, senior creative officer at Ramsey Solutions, argues that truly amazing brands dig deeper. They use what they value to influence every touchpoint they have w ... Show More
1h 10m
Dec 2023
Office Hours: How Much Should I Spend on Marketing? When Your Colleagues are Getting Poached, and Talking to Teens About Their Futures
Scott gives entrepreneurial marketing advice, speaking as to why startups should focus on creating an exceptional product over spending on marketing. He then discusses how to deal with management teams within your company when employees keep getting poached. He wraps up by advisi ... Show More
15m 7s
May 2023
What Do Your Customers Really Want?
Chris Johnson and his team (along with noted generational researcher, Jason Dorsey), recently conducted a study that looked at the differences between generations and how they view customer experience. There were more than a few surprises in the findings. Chris joins our host Dia ... Show More
29m 51s