In this episode of Shopify Masters we chat with the director of eommerce at PowerDot, Chase Novelich on product education, partnering with athletes, and important aspects of email flows.
Sep 22
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire
Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond i ... Show More
34m 59s
Oct 2024
Say What They’re Thinking: How to Use Your Customers Words to Drive Sales
In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ... Show More
13m 18s
Jul 2020
What Your Customer Will Tell You | Marketing for the Now #7
<p>Today’s episode is #7 of Marketing For The Now. This show is all about listening to your customers, focused on how we as business leaders can listen to their customers in order to provide value. We’re joined by WWE’s Stephanie McMahon, Hinge’s Justin McLeod, and more. Enjoy! L ... Show More
1h 59m
Aug 2021
289. Case Studies of Scaling Product Businesses: For Makers, Manufacturers & Retailers
<p>When it comes to scaling your product business as a maker, manufacturer, or retailer, it really is a case of “seeing is believing.” As coaches, we’re fortunate to see incredible success stories from our community, so we thought we would present a select few today, so you feel ... Show More
38m 40s
Mar 2024
Getting Inside The Head Of Your Customers
<p>You care deeply about your customers, clients and even prospective customers and clients. You know you have the solution to some of their biggest problems, but getting them to understand and believe that can be a difficult task at times.</p> <p>In this episode, Bill Glazer wal ... Show More
46m 10s