Mar 31

I Did Everything Right… And Still Lost the Client

What happens when you do everything right—and it still doesn’t work out? In this episode of Social Media Decoded, Michelle Thames opens up about a real client experience where, despite delivering, communicating, and executing at a high level, the relationship still ended. She bre ... Show More

5m 33s

Mar 30

You Made a Content Plan… Now What? (The Missing Piece)

You created the content plan. You committed to being consistent. But you’re still not seeing the results you expected. So what’s missing? In this episode of Social Media Decoded, Michelle Thames breaks down why content plans alone don’t lead to clients, growth, or opportunities. ... Show More

5m 25s

Mar 25

Why This Video Went Viral (And How to Turn Views Into Clients)

What actually makes content go viral—and more importantly, how do you turn that visibility into business? In this episode of Social Media Decoded, Michelle Thames takes a real-time look at one of her recent viral Reels and breaks down exactly why it worked. From the curiosity-dri ... Show More

6m 2s

Nov 2022

9 Essential Metrics of Marketing

Brandon outlines 9 essential metrics of marketing and why you should be tracking them for your company's marketing.CONNECT WITH USClaim Your Spot on Our Weekly Newsletter to Get Your Marketing Edge Join over over 17,400 other subscribers https://edge.ck.page/29a495910fSHOW NOTEST ... Show More

15m 23s

Feb 2023

Marketing Budget as a Percent of Revenue

Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market. Marketing budget as a percent of revenue is a key marketing metric that y ... Show More

3m 49s

Mar 2024

Mastering Marketing Strategies

In this powerful episode, Rashad Bilal and Troy Millings sit down with the incredible Ericka Pittman to delve into the world of marketing strategy. As a former Chief Marketing Officer (CMO) and an expert in the field, Ericka provides invaluable insights into the role of ... Show More

16m 30s

Sep 2017

The politics of content marketing

In this new episode of <a href= "https://www.businessesgrow.com/podcast-the-marketing-companion-2/" target="_blank" rel="noopener">The Marketing Companion</a>, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom a ... Show More

37m 3s

Feb 2024

#288 Marketing and Accounting Made Simple

This episode is for my English students who work in finance. But don't worry if you don't! I'll explain marketing and accounting in a way that's easy for everyone to understand. <span style= "font- ... Show More

12m 46s

Mar 2023

Marketing Analysis with Jeff Greenfield CEO of Provalytics

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.About Jeff GreefieldJeff Greenfield is an entrepreneur with three decades of strategy, growt ... Show More

1h 22m

Nov 2022

Marketing vs Sales

Brandon describes the difference between marketing and sales and why it's important to know the difference.Show NotesMarketing - what it is and how it sets up and supports salesSales - how sales relies on marketing and it's role in the sales processMarketing role post salesPlease ... Show More

8m 40s

May 2024

488 Social Media Explained 3.0 by Mark Schaefer

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marke ... Show More

1h 22m

Feb 2023

Influencer Marketing Strategy

Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.EPISODE LINKS:Infl ... Show More

23m 9s

Dec 2021

Marketing Tips, Tricks, and Tactics with Amanda Malko, CMO at G2

Bringing new people into your business is exciting and it’s important to get the right match, all the way down to someone who fits that stage of the company. Through experience building great teams in her career, <a href="https://www.linkedin.com/in/amandamalko/">Amanda Malko< ... Show More

43m 2s

Marketing Health Check: Conducting Your ...