Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with more marketing-science wisdom. You’ll hear why extraordinary long warranties win, how time-limited offers fail, and why a thank you note isn’t as sweet as it see ... Show More
Today
The mental tricks used to break the 2-hour marathon
On April 26th, 2026, Sebastian Sawe did what many thought was impossible. Running the marathon in under two hours. Today on Nudge, I explain the psychological tricks Sawe may have used to break the record. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge V ... Show More
23m 55s
Aug 17
How much should you reveal to your co-workers
In 1997, Miss USA won Miss Universe with one perfectly judged answer. She revealed just enough to charm, but not enough to shock. Harvard professor Leslie John says that's scientifically proven to persuade. Her research shows revealers are more likeable, more hireable, and even m ... Show More
25m 14s
Apr 2023
The Offer Is King | Ep 529
Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethicall ... Show More
13m 49s
Jul 2024
GENIUS Strategy To Make Everyone Want to Buy Your Stuff | Ep 724
"Customers are bloodhounds for value." In this episode, Alex (@AlexHormozi) explains a framework for different ways that you can make your offer more attractive and ultimately drive to more positive word of mouth, repeat purchases, and higher conversions. Welcome to The Game w/Al ... Show More
31m 29s
Nov 2023
7 Traits Of Irresistible Offers: How To Create Offers That People Want To Buy
To create an irresistible offer you need to balance the scale of price and value. That’s how you create offers that people want to buy. An offer becomes irresistible when it is simple, highly desirable, addresses consumer needs, and provides a way to avoid pain or gain pleasure. ... Show More
7m 34s
Aug 2022
Scaling Your Businesses with This $100M Offer Strategy (with Greg Hickman) Pt.2 - Sept. '21 | Ep 418
All it takes is an offer they can't say NO to! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about guarantees within sales and marketing, creating high-ticket sales, and strategies that bri ... Show More
28m 57s