Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with more marketing-science wisdom. You’ll hear why extraordinary long warranties win, how time-limited offers fail, and why a thank you note isn’t as sweet as it see ... Show More
Sep 21
The huge restaurant chains masquerading as independents
Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding their food on delivery apps to a ... Show More
28m 2s
Apr 2023
The Offer Is King | Ep 529
Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethicall ... Show More
13m 49s
Jul 2024
GENIUS Strategy To Make Everyone Want to Buy Your Stuff | Ep 724
"Customers are bloodhounds for value." In this episode, Alex (@AlexHormozi) explains a framework for different ways that you can make your offer more attractive and ultimately drive to more positive word of mouth, repeat purchases, and higher conversions. Welcome to The Game w/Al ... Show More
31m 29s
Nov 2023
7 Traits Of Irresistible Offers: How To Create Offers That People Want To Buy
To create an irresistible offer you need to balance the scale of price and value. That’s how you create offers that people want to buy. An offer becomes irresistible when it is simple, highly desirable, addresses consumer needs, and provides a way to avoid pain or gain pleasure. ... Show More
7m 34s
Aug 2022
Scaling Your Businesses with This $100M Offer Strategy (with Greg Hickman) Pt.2 - Sept. '21 | Ep 418
All it takes is an offer they can't say NO to! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about guarantees within sales and marketing, creating high-ticket sales, and strategies that bri ... Show More
28m 57s