Jeremy Shepherd is the founder and CEO at Pearl Paradise, designers, manufacturers, and sellers of pearl jewellery. Founded in the 1990s they now sell primarily via their Shopify store and also from a showroom in Los Angeles, now turning over 8 figures a year.
Jeremy joins Chloe to share how Pearl Paradise uses its own website and email-driven livestreams to generate an average of $100,000 in sales per session. He reveals how to create a successful live shopping experience built around genuine expertise, customer trust, exclusive access, and products people can't find anywhere else.
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Key timestamps to dive straight in:
[03:16] Starting a jewelry business on eBay
[06:45] Customizing Pearl Jewelry Orders
[11:13] Lack of pearl grading standards
[15:32] Launching deals.today.com website
[16:34] Managing eCommerce for NBC Universal
[21:22] Upcoming international travel plans
[23:47] Livestream sales format and speed
[28:57] Challenges of marketing to Univision's audience
[32:30] Choosing show format for streams
[34:58] Setting up live streaming process
[37:19] Listen to Jeremy’s Top Tips!
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Full episode notes here: https://ecmp.info/620