Roman Petrochenkov is the Head of Marketing & Media Analytics at Carwow. Carwow is a one-stop shop for changing your car – offering customers the ability to a buy a new or used car, or sell their existing vehicle. Founded in 2013 they now operate in the UK, Germany and Spain. In 2024 they grew 50% with nearly £3 billion worth of cars bought on the site, and £1.8 billion of cars listed for sale through the Sell My Car service.
Roman is back on the show to share how Carwow is using AI across the business, from speeding up experimentation to building smarter, more reliable workflows. We explore what happens when AI moves from a useful tool to a core part of how an eCommerce team works – including the surprising impact on workload, productivity and growth.
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Key timestamps to dive straight in:
[05:31] One-on-one adoption strategy
[09:00] Consolidating AI Tools at Work
[11:25] Choosing the right tools for teams
[14:47] Discussing sustainability and resource use
[17:08] Using AI for different tasks
[22:42] Evaluating the idea process
[23:17] Mental exhaustion from constant AI work
[25:04] Listen to Roman’s Top Tips!
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Full episode notes here: https://ecmp.info/618