Tarek Müller is the Co-Founder and Co-CEO of ABOUT YOU, one of the largest online retailers for fashion and lifestyle in Europe, and Co-Founder of SCAYLE, one of the world’s fastest growing enterprise commerce platforms.
In this episode, Tarek shares a practical look at how AI is changing eCommerce, from AI-generated content and personalized product imagery to the future of shopping agents and the growing need to consolidate internal AI tools. He also reveals what his experience at ABOUT YOU has taught him about where AI can deliver real growth, not just cost savings.
Hit PLAY to hear these 5 big wins:
Key timestamps to dive straight in:
[06:29] AI content as a growth lever
[07:16] Investing in editorial content
[11:14] AI's performance advantage explained
[14:23] Launching SCAYLE Studios software
[20:06] Discussing internal agent consolidation
[21:53] AI agents managing online shops
[24:16] Listen to Tarek’s Top Tips!
[31:52] Episode sponsored by SCAYLE. Get FREE 50 credits today at SCAYLE STUDIOS https://www.scayle.com/studios/
Full episode notes here: https://ecmp.info/619
Episode sponsored by SCAYLE. Get FREE 50 credits today at SCAYLE STUDIOS https://www.scayle.com/studios/
WAX - Get your free personalised demo, and 2 months free >>> https://ecmp.info/wax